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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86994
標題: | 應用層級分析法評估 L公司之臺灣海洋旅遊營運模式的決策選擇 Decision Analysis of the Option of the L Travel Service in the Marine Tourism Market in Taiwan by the Analytical Hierarchy Process |
作者: | 陳昭志 Chao-Chih Chen |
指導教授: | 孔令傑 Ling-Chieh Kung |
共同指導教授: | 陳聿宏 Yu-Hung Chen |
關鍵字: | 層級分析法,臺灣海洋旅遊,營運模式決策, Analytical hierarchy process(AHP),Marine tourism in Taiwan,Decision analysis of the business model, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | 筆者1996年起投身旅遊產業,期間歷經產業興迭,深刻體認消費樣態劇烈變化,2016年任職L公司,職掌品牌策略及新創營運事業規劃工作,臺灣郵輪旅遊市場成長快速,臺灣於2019年躍居亞洲郵輪客源市場第二位,僅次於中國市場。因應旅遊集團發展,筆者於同年進入郵輪事業部門,籌畫臺灣郵輪出境產品營運。
2020年全球遭逢COVID-19疫情,各國政府皆採取關閉國境政策,出入邊境的旅遊型態必須終止,幸臺灣防疫措施得當,於2020年6月即恢復正常生活,復航全球首例的本島及跳島郵輪旅遊,開啟臺灣海洋旅遊盛世,筆者受此契機啟發,籌思整合資源推動海洋觀光,期許藉由本研究計畫探討主要決策變因,針對可能營運方案調研趨勢,提供企業經營者在營運模式選擇決策有適切的評估準則。 The author has been involved in the tourism industry since 1996, experienced the ups and downs of the industry and deeply understood the drastic changes in consumption patterns. In 2016, he worked for L Travel, in charge of brand strategy and new business planning. The cruise tourism market in Taiwan is growing rapidly, ranked second in the Asian cruise passenger source market in 2019. In response to the development of L Travel Group, the author entered the cruise business department to plan the business of Taiwan cruise products. COVID-19 had a major global impact on mental health. Most Countries enacted border controls that international travel came to a standstill. Fortunately, Taiwan has taken appropriate epidemic prevention measures and resumed normal life in June 2020.Taiwan led the world in resuming international cruise trips with the launch of the "Island Hopping Tour." Inspired by this opportunity, the author thinks about integrating resources to promote marine tourism, and hopes to use this research project to explore the main decision-making factors, investigate the trend of possible business model, and provide business operators with evaluation criteria on their models. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86994 |
DOI: | 10.6342/NTU202300089 |
全文授權: | 未授權 |
顯示於系所單位: | 國際企業管理組 |
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