Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048
Title: | 樂咖-創意體驗 Brick Cafe – Innovating the Dining Experience Through Participation |
Authors: | Edward Chin 秦教民 |
Advisor: | 謝冠雄(Edward Hsieh) |
Keyword: | 主題餐廳,連鎖餐廳,兒童主題, experience dining,theme restaurant,franchise,children,community return, |
Publication Year : | 2013 |
Degree: | 碩士 |
Abstract: | This business plan illustrates how to implement a successful theme restaurant in Taiwan, based on research conducted through interviews and incorporates principles of business taught through the course of the Global MBA program at NTU.
The foundations of the business and its core principals and products are laid out and the current market conditions are evaluated and presented. This business plan uses children’s interlocking blocks as the theme of the restaurant; however alternative themes are mentioned that can be substituted in. The primary aspects that set this business apart are the emphasis on return to community and the level of interaction between the customers and the theme. Examples of successful theme restaurants in Taipei are broken down and analyzed for comparison. Thereafter follows the results of first person research and the conclusions that can be applied. The thesis closes with a financial breakdown to implement the business plan. Through research, this business plan goes to show the potential in opening a new type of theme restaurant that focuses on providing customers an interactive and immersive experience. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-102-1.pdf Restricted Access | 6.48 MB | Adobe PDF |
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