請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
dc.contributor.author | Edward Chin | en |
dc.contributor.author | 秦教民 | zh_TW |
dc.date.accessioned | 2021-06-16T08:46:45Z | - |
dc.date.available | 2013-08-25 | |
dc.date.copyright | 2013-08-25 | |
dc.date.issued | 2013 | |
dc.date.submitted | 2013-08-20 | |
dc.identifier.citation | Bibliography
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Retrieved July 2013, from tripadvisor.com.tw: http://www.tripadvisor.com.tw/Restaurant_Review-g293913-d2373074-Reviews-Hello_Kitty_Sweets-Taipei.html Wallace, D. (2012, June 4). 'The Cool School' (The colors of summer in delicious, sugarless, cool, refreshing, drink recipes). Retrieved July 2013, from The Gaia Health Blog: http://www.gaiahealthblog.com/2012/06/04/the-cool-school/ Webb, B. Q. (2012, January 31). A380 Sky Restaurant, Taipei, Taiwan. Retrieved July 2013, from Photography is Jazz for the Eyes: http://www.photojazz.ws/2012/01/airbus-a380-restaurant-taipei williams, a. (2009, April 29). Dutch Baby Pancakes w/Eggs & Chorizo. Retrieved July 2013, from Eating OUT LOUD: http://www.eatingoutloud.com/2009/04/dutch-baby-pancake-recipe.html | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048 | - |
dc.description.abstract | This business plan illustrates how to implement a successful theme restaurant in Taiwan, based on research conducted through interviews and incorporates principles of business taught through the course of the Global MBA program at NTU.
The foundations of the business and its core principals and products are laid out and the current market conditions are evaluated and presented. This business plan uses children’s interlocking blocks as the theme of the restaurant; however alternative themes are mentioned that can be substituted in. The primary aspects that set this business apart are the emphasis on return to community and the level of interaction between the customers and the theme. Examples of successful theme restaurants in Taipei are broken down and analyzed for comparison. Thereafter follows the results of first person research and the conclusions that can be applied. The thesis closes with a financial breakdown to implement the business plan. Through research, this business plan goes to show the potential in opening a new type of theme restaurant that focuses on providing customers an interactive and immersive experience. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T08:46:45Z (GMT). No. of bitstreams: 1 ntu-102-R00749024-1.pdf: 6637764 bytes, checksum: b716592c4261793786f3d27f23a2fce4 (MD5) Previous issue date: 2013 | en |
dc.description.tableofcontents | Table of Contents
1. Executive summary 1 2. Introduction of the Enterprise 1 2.1 Mission Statement 1 2.2 Return to community 1 2.3 Defining ‘Experiences’ 2 2.4 Types of currently existing ‘Experience Driven Restaurants’ 3 2.5 What added value do we bring to our target customers? 4 2.6 Patents and copyrights 4 2.7 LEGO competitors/substitutes 7 3. Products and service 8 3.1 Overview 8 3.2 Design 9 3.3 Dining 11 3.4 Entertainment 17 3.5 Education 18 3.6 Retail 19 3.7 IKEA effect used for improvement in conversion rate 20 4. Market analysis 21 4.1 Interview Questions 21 4.2 Objective Results–Awareness and Willingness to go 22 4.3 Objective Results-Dining Preferences 23 4.4 Objective Results-Demographics, travel, and preferences 24 4.5 Subjective-results summary (of 50 interviews) 25 4.6 In Depth Surveys-results summary (of 50 interviews) 26 4.7 Influence of Survey Results 27 4.8 Dominant Economic Characteristics of the Industry 28 4.9 SWOT 30 4.10 5 Forces Key Points 31 4.11 Theme Competitors - Hello Kitty Sweets 33 4.12 Theme Competitors - Barbie Cafe 35 4.13 Theme Competitors - A380 36 4.14 Theme Competitors - Modern Toilet 37 4.15 Theme Competitors - Conclusion 38 4.16 Segment Competitors 39 4.17 Who are our target customers? Projected product Segmentation for customers 41 4.18 Customer Segmentation-Challenges and Opportunities 42 4.19 Primary Customer pool - families in Taipei 43 4.20 Industry Dollar Value of young couples in Taiwan 43 5. Marketing plan 44 6. Financial capital plan 45 7. Accounting and budget 46 7.1 Financial Assumption 46 7.2 Pro Forma Profit & Loss 48 8. Pro Forma Cash Flow 51 9. Information management 53 9.1 Accounting 53 9.2 Marketing 53 10. Project management team 53 10.1 Weakness 54 11. Exit strategy 55 12. Conclusion 55 Bibliography 57 | |
dc.language.iso | en | |
dc.title | 樂咖-創意體驗 | zh_TW |
dc.title | Brick Cafe – Innovating the Dining Experience
Through Participation | en |
dc.type | Thesis | |
dc.date.schoolyear | 101-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 曹承礎(Tim Chou) | |
dc.contributor.oralexamcommittee | 陳鴻基(HG Chen) | |
dc.subject.keyword | 主題餐廳,連鎖餐廳,兒童主題, | zh_TW |
dc.subject.keyword | experience dining,theme restaurant,franchise,children,community return, | en |
dc.relation.page | 63 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2013-08-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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