請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.author | Edward Chin | en |
| dc.contributor.author | 秦教民 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:46:45Z | - |
| dc.date.available | 2013-08-25 | |
| dc.date.copyright | 2013-08-25 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-08-20 | |
| dc.identifier.citation | Bibliography
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(2010, June). Dutch Babies with Backyard Meyer Lemons. Retrieved July 2013, from Rustic Garden Bistro: http://www.rusticgardenbistro.com/dutch-babies-with-meyer-lemon-recipe/ Lego Furniture. (n.d.). Retrieved July 2013, from Lunatic Construction: http://www.lunaticconstruction.com/spip.php?page=walma&id_article=125&mode=droite Lin, A. (2012, December 31). A Cheeky Look into Taipei’s Many Themed Restaurants. Retrieved July 2013, from TAIPEI543: http://taipei543.com/2012/12/31/a-cheeky-look-into-taipeis-many-themed-restaurants/ Main, B. (2013, February 3). Lunch with Barbie in Taipei: No wonder she is so thin! Retrieved July 2013, from shanghaiist: http://shanghaiist.com/2013/02/03/barbie-taipei.php#photo-1 Michael I. Norton, D. M. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 453-460. moderntoilet. (2006). moderntoilet. Retrieved July 2013, from moderntoilet: http://www.moderntoilet.com.tw/member.asp OpenRice. (2013). Wired Cafe. Retrieved July 2013, from OpenRice: http://www.openrice.com/english/restaurant/sr2.htm?shopid=109024 Peltre, B. (2006, May 10). CONE AND ITS FRUIT SORBET — CONE ET SORBET AUX FRUITS. Retrieved July 2013, from La Tartine Gourmande: Recipes for an Inspired Life: http://www.latartinegourmande.com/2006/05/10/cone-et-sorbet-aux-fruits-cone-and-its-fruit-sorbet/ Perlow, J. (2007, July 19). BLT sandwhich. Retrieved July 2013, from http://www.flickr.com/photos/offthebroiler/570300144/: http://www.flickr.com/photos/offthebroiler/570300144/ pesce_gurl. (2008, August 05). Zesty Mushroom Salad. Retrieved July 2013, from food.com: http://www.food.com/recipe/zesty-mushroom-salad-317446 Pikka. (2013, March 3). Come In and Have a Meal with Barbie! Retrieved July 2013, from ANNEX Magazine: http://www.annexmagazine.com/meal-barbie/#sthash.y4WFg7lE.dpbs Pittsburgh, PA. (2011, June). Retrieved July 2013, from LEGO KIDSFEST: http://www.legokidsfest.com/past/PP2011/ Raimey. (2010, May 29). Hello Kitty Sweets Cafe. Retrieved July 2013, from Raimey's Blog: http://mysticvamp1391.wordpress.com/2010/05/29/hello-kitty-sweets-cafe/ Roberts, A. M. (2013, March 19). Happy Hour: Kiwi Cobbler. Retrieved July 2013, from POPSUGAR FOOD: http://www.yumsugar.com/Kiwi-Cocktail-Recipe-4342498 Robotica. (2011, February 1). robot contest at Sioux. Retrieved July 2013, from LEGO MINDSTORMS Blog: http://thenxtstep.blogspot.tw/2011/01/robot-contest-at-sioux.html Ruby, O. &. (2012). Fudgy Brownie Recipe. Retrieved July 2013, from Olive & Ruby: http://oliveandruby.com/recipes/fudgy-brownie-recipe Sawaya, N. The Art of Brick, Taipei. Second Floor Cafe. (2011). Menu. Retrieved July 2013, from Second Floor Cafe: http://menu.secondfloorcafe.com/ sicbs@dgbas.gov.tw. (2012). Macro Database. Retrieved July 2013, from Taiwan National Statistics: http://ebas1.ebas.gov.tw/pxweb/Dialog/statfile1L.asp SINLAKU CORP. LTD. (2010). Sweets Menu. Retrieved July 2013, from Hello Kitty Sweets: http://www.hellokittysweets.com/sweets_food.html Staff Reporter. (2012, 02 28). Taiwan beats Japan, South Korea in purchasing power: Forbes. Retrieved July 2013, from Want ChinaTimes: http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20120228000088&cid=1202 Statistical Bureau . (2012). Report on The Survey of Family Income and Expenditure. Retrieved July 2013, from National Statistics, Republic of China (Taiwan): http://eng.stat.gov.tw/ct.asp?xItem=3417&CtNode=1596&mp=5 Taiwan Insights. (2012, December 17). Singles and single-parent families on the rise. Retrieved July 2013, from Taiwan Insights: http://www.taiwaninsights.com/2012/12/17/singles-and-single-parent-families-on-the-rise/ Tammy. (2009). Fresh whole wheat pancakes (without a grain mill). Retrieved July 2013, from Tammy's Recipes: http://tammysrecipes.com/node/3707 ThinkGeek. (n.d.). Build-on Brick Mug. Retrieved July 2013, from ThinkGeek: http://www.thinkgeek.com/product/ee3c/ totegirl. (2010, June 19). Lego Store- Down Town Disney. Retrieved July 2013, from Our Lego Blog: http://bricktogether.blogspot.tw/2010/06/lego-store-down-town-disney.html tripadvisor. (2013). A380 Cafe. Retrieved July 2013, from http://www.tripadvisor.com.tw/: http://www.tripadvisor.com.tw/Restaurant_Review-g293913-d3751659-Reviews-A380_Cafe-Taipei.html tripadvisor. (2013). 便所欢乐主题餐厅台北西門町店. Retrieved July 2013, from tripadvisor: http://www.tripadvisor.com.tw/Restaurant_Review-g293913-d1437880-Reviews-Modern_Toilet_Taipei_Ximending-Taipei.html tripadvisor.com.tw. (2013). Barbie Cafe. Retrieved July 2013, from tripadvisor.com.tw: http://www.tripadvisor.com.tw/ShowUserReviews-g293913-d3836071-r157476053-Barbie_Cafe-Taipei.html tripadvisor.com.tw. (2013). Hello Kitty Sweets. Retrieved July 2013, from tripadvisor.com.tw: http://www.tripadvisor.com.tw/Restaurant_Review-g293913-d2373074-Reviews-Hello_Kitty_Sweets-Taipei.html Wallace, D. (2012, June 4). 'The Cool School' (The colors of summer in delicious, sugarless, cool, refreshing, drink recipes). Retrieved July 2013, from The Gaia Health Blog: http://www.gaiahealthblog.com/2012/06/04/the-cool-school/ Webb, B. Q. (2012, January 31). A380 Sky Restaurant, Taipei, Taiwan. Retrieved July 2013, from Photography is Jazz for the Eyes: http://www.photojazz.ws/2012/01/airbus-a380-restaurant-taipei williams, a. (2009, April 29). Dutch Baby Pancakes w/Eggs & Chorizo. Retrieved July 2013, from Eating OUT LOUD: http://www.eatingoutloud.com/2009/04/dutch-baby-pancake-recipe.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048 | - |
| dc.description.abstract | This business plan illustrates how to implement a successful theme restaurant in Taiwan, based on research conducted through interviews and incorporates principles of business taught through the course of the Global MBA program at NTU.
The foundations of the business and its core principals and products are laid out and the current market conditions are evaluated and presented. This business plan uses children’s interlocking blocks as the theme of the restaurant; however alternative themes are mentioned that can be substituted in. The primary aspects that set this business apart are the emphasis on return to community and the level of interaction between the customers and the theme. Examples of successful theme restaurants in Taipei are broken down and analyzed for comparison. Thereafter follows the results of first person research and the conclusions that can be applied. The thesis closes with a financial breakdown to implement the business plan. Through research, this business plan goes to show the potential in opening a new type of theme restaurant that focuses on providing customers an interactive and immersive experience. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:46:45Z (GMT). No. of bitstreams: 1 ntu-102-R00749024-1.pdf: 6637764 bytes, checksum: b716592c4261793786f3d27f23a2fce4 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Table of Contents
1. Executive summary 1 2. Introduction of the Enterprise 1 2.1 Mission Statement 1 2.2 Return to community 1 2.3 Defining ‘Experiences’ 2 2.4 Types of currently existing ‘Experience Driven Restaurants’ 3 2.5 What added value do we bring to our target customers? 4 2.6 Patents and copyrights 4 2.7 LEGO competitors/substitutes 7 3. Products and service 8 3.1 Overview 8 3.2 Design 9 3.3 Dining 11 3.4 Entertainment 17 3.5 Education 18 3.6 Retail 19 3.7 IKEA effect used for improvement in conversion rate 20 4. Market analysis 21 4.1 Interview Questions 21 4.2 Objective Results–Awareness and Willingness to go 22 4.3 Objective Results-Dining Preferences 23 4.4 Objective Results-Demographics, travel, and preferences 24 4.5 Subjective-results summary (of 50 interviews) 25 4.6 In Depth Surveys-results summary (of 50 interviews) 26 4.7 Influence of Survey Results 27 4.8 Dominant Economic Characteristics of the Industry 28 4.9 SWOT 30 4.10 5 Forces Key Points 31 4.11 Theme Competitors - Hello Kitty Sweets 33 4.12 Theme Competitors - Barbie Cafe 35 4.13 Theme Competitors - A380 36 4.14 Theme Competitors - Modern Toilet 37 4.15 Theme Competitors - Conclusion 38 4.16 Segment Competitors 39 4.17 Who are our target customers? Projected product Segmentation for customers 41 4.18 Customer Segmentation-Challenges and Opportunities 42 4.19 Primary Customer pool - families in Taipei 43 4.20 Industry Dollar Value of young couples in Taiwan 43 5. Marketing plan 44 6. Financial capital plan 45 7. Accounting and budget 46 7.1 Financial Assumption 46 7.2 Pro Forma Profit & Loss 48 8. Pro Forma Cash Flow 51 9. Information management 53 9.1 Accounting 53 9.2 Marketing 53 10. Project management team 53 10.1 Weakness 54 11. Exit strategy 55 12. Conclusion 55 Bibliography 57 | |
| dc.language.iso | en | |
| dc.subject | 兒童主題 | zh_TW |
| dc.subject | 主題餐廳 | zh_TW |
| dc.subject | 連鎖餐廳 | zh_TW |
| dc.subject | children | en |
| dc.subject | community return | en |
| dc.subject | experience dining | en |
| dc.subject | theme restaurant | en |
| dc.subject | franchise | en |
| dc.title | 樂咖-創意體驗 | zh_TW |
| dc.title | Brick Cafe – Innovating the Dining Experience
Through Participation | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 曹承礎(Tim Chou) | |
| dc.contributor.oralexamcommittee | 陳鴻基(HG Chen) | |
| dc.subject.keyword | 主題餐廳,連鎖餐廳,兒童主題, | zh_TW |
| dc.subject.keyword | experience dining,theme restaurant,franchise,children,community return, | en |
| dc.relation.page | 63 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-08-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf 未授權公開取用 | 6.48 MB | Adobe PDF |
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