請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048
標題: | 樂咖-創意體驗 Brick Cafe – Innovating the Dining Experience Through Participation |
作者: | Edward Chin 秦教民 |
指導教授: | 謝冠雄(Edward Hsieh) |
關鍵字: | 主題餐廳,連鎖餐廳,兒童主題, experience dining,theme restaurant,franchise,children,community return, |
出版年 : | 2013 |
學位: | 碩士 |
摘要: | This business plan illustrates how to implement a successful theme restaurant in Taiwan, based on research conducted through interviews and incorporates principles of business taught through the course of the Global MBA program at NTU.
The foundations of the business and its core principals and products are laid out and the current market conditions are evaluated and presented. This business plan uses children’s interlocking blocks as the theme of the restaurant; however alternative themes are mentioned that can be substituted in. The primary aspects that set this business apart are the emphasis on return to community and the level of interaction between the customers and the theme. Examples of successful theme restaurants in Taipei are broken down and analyzed for comparison. Thereafter follows the results of first person research and the conclusions that can be applied. The thesis closes with a financial breakdown to implement the business plan. Through research, this business plan goes to show the potential in opening a new type of theme restaurant that focuses on providing customers an interactive and immersive experience. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59048 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-102-1.pdf 目前未授權公開取用 | 6.48 MB | Adobe PDF |
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