請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17411
標題: | 台灣生技產業的NRDO商業模式 The NRDO Business Model in Taiwanese Biotechnology Industry |
作者: | Chia-Ling Chang 張佳鈴 |
指導教授: | 陳忠仁(Chung-Jen Chen) |
關鍵字: | 生技,垂直分工,NRDO, biotechnology,vertical disintegration,NRDO, |
出版年 : | 2013 |
學位: | 碩士 |
摘要: | This study will focus on pharmaceutical / biotechnology companies with innovative new medicines. The main goal of this study is to discuss how Taiwanese biotechnology industry can become successful by conducting three different analyses. First, we will investigate whether Taiwanese biotechnology industry should adopt the full vertical integration or vertical disintegration business model by listing the key criteria for full vertical integration and vertical disintegration separately and examining whether Taiwanese companies can match each criterion. Second, we will determine the key success factors (KSFs) of No-Research-Development-Only (NRDO) biotechnology companies from the business model canvas of the NRDO business model. The third analysis will determine whether Taiwanese NRDO companies have the KSFs by inspecting the factors and resources of three example Taiwanese NRDO biotechnology companies. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17411 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-102-1.pdf 目前未授權公開取用 | 3.05 MB | Adobe PDF |
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