Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17411
Title: | 台灣生技產業的NRDO商業模式 The NRDO Business Model in Taiwanese Biotechnology Industry |
Authors: | Chia-Ling Chang 張佳鈴 |
Advisor: | 陳忠仁(Chung-Jen Chen) |
Keyword: | 生技,垂直分工,NRDO, biotechnology,vertical disintegration,NRDO, |
Publication Year : | 2013 |
Degree: | 碩士 |
Abstract: | This study will focus on pharmaceutical / biotechnology companies with innovative new medicines. The main goal of this study is to discuss how Taiwanese biotechnology industry can become successful by conducting three different analyses. First, we will investigate whether Taiwanese biotechnology industry should adopt the full vertical integration or vertical disintegration business model by listing the key criteria for full vertical integration and vertical disintegration separately and examining whether Taiwanese companies can match each criterion. Second, we will determine the key success factors (KSFs) of No-Research-Development-Only (NRDO) biotechnology companies from the business model canvas of the NRDO business model. The third analysis will determine whether Taiwanese NRDO companies have the KSFs by inspecting the factors and resources of three example Taiwanese NRDO biotechnology companies. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17411 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-102-1.pdf Restricted Access | 3.05 MB | Adobe PDF |
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