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標題: | 發展多部門寵物醫院體系以提升寵物醫療照護的商業模式 Developing an Integrated Multi-Departmental Animal Hospital Model to Enhance Veterinary Care |
作者: | 張博雅 Bonnie Chang |
指導教授: | 曹承礎 Seng-Cho Chou |
關鍵字: | Integrated multi-departmental Veterinary hospital,Pet owners trend,Specialized pet services,Enhance Veterinary Care, Integrated multi-departmental Veterinary hospital,Pet owners trend,Specialized pet services,Enhance Veterinary Care, |
出版年 : | 2025 |
學位: | 碩士 |
摘要: | The primary purpose of the veterinary hospital business plan is to address the significant gaps in healthcare for pets within Taiwan's current fragmented veterinary care landscape. Small independent clinics dominate the market, typically offering a narrow range of services that often force pet owners to visit multiple locations for comprehensive care. This disjointed system creates numerous inefficiencies, resulting in delays in treatment and increased stress for both pets and their owners. By proposing the establishment of an integrated animal hospital, this plan aims to deliver a holistic solution where pet owners can access a wide array of specialized services under one roof. The envisioned multi-departmental hospital will provide a seamless and convenient healthcare experience that includes general examinations, preventive care, emergency services, and specialized treatments, all in a cohesive and accessible environment.
The integrated hospital model is designed to enhance the quality and accessibility of veterinary care in Taiwan. By consolidating various specialties, including surgery, dermatology, internal medicine, dentistry, and emergency care, the hospital will not only facilitate timely and coordinated care for pets but also offer a transparent, client-centered approach to veterinary healthcare. Ultimately, this proposal aspires to establish a new benchmark in the Taiwanese veterinary industry, aligning with the evolving needs and expectations of modern pet owners who often regard their pets as family members. To inform this business plan, a comprehensive market research methodology was employed, consisting of both primary and secondary data collection techniques. Primary research involved conducting direct interviews with key stakeholders in the veterinary field, including practitioners, industry experts, and pet owners. Notable insights were gathered from discussions with experienced veterinarians, allowing for a real-world perspective on the challenges and opportunities inherent in the veterinary care landscape. Secondary research sources included industry reports, regulatory documents, and academic articles, which provided contextual background and statistical data on pet ownership trends and the demand for veterinary services in Taiwan. Additionally, public information from reputable organizations, such as the Ministry of Agriculture and the Animal Taiwan Organization, contributed to a robust understanding of market dynamics and the specific needs of pet owners. This dual approach to data collection ensured that the findings were credible, comprehensive, and reflective of the realities faced within the Taiwanese veterinary care system. The data served as the foundation for identifying key market gaps and formulating the strategic framework for the integrated animal hospital business model. Looking towards the future, the integrated veterinary hospital is poised to play a pivotal role in transforming the delivery of veterinary care in Taiwan. As the pet population continues to grow, along with societal shifts towards viewing pets as integral family members, there is an increasing demand for comprehensive healthcare solutions. The proposed model is strategically designed to adapt to these evolving market trends by offering advanced services and leveraging technology to enhance pet care delivery. The hospital's adoption of innovative practices, inspired by successful models from countries such as the United States and Japan, will ensure the consistency and quality of services. These practices include implementing telemedicine for remote consultations, establishing community engagement initiatives to raise awareness about pet health, and developing specialized wellness programs tailored to meet the needs of different pet demographics. The integration of cutting-edge diagnostic technology will further underpin the hospital’s commitment to providing optimal care. Furthermore, by fostering a collaborative environment among veterinary specialties and focusing on continuous improvement in service delivery, the integrated hospital will not only enhance the welfare of animals but also elevate pet owners’ satisfaction and trust in veterinary services. In conclusion, this business plan outlines a transformative approach that endeavors to create a sustainable and responsive veterinary care model in Taiwan, thereby improving health outcomes for pets and fulfilling the expectations of their owners. The primary purpose of the veterinary hospital business plan is to address the significant gaps in healthcare for pets within Taiwan's current fragmented veterinary care landscape. Small independent clinics dominate the market, typically offering a narrow range of services that often force pet owners to visit multiple locations for comprehensive care. This disjointed system creates numerous inefficiencies, resulting in delays in treatment and increased stress for both pets and their owners. By proposing the establishment of an integrated animal hospital, this plan aims to deliver a holistic solution where pet owners can access a wide array of specialized services under one roof. The envisioned multi-departmental hospital will provide a seamless and convenient healthcare experience that includes general examinations, preventive care, emergency services, and specialized treatments, all in a cohesive and accessible environment. The integrated hospital model is designed to enhance the quality and accessibility of veterinary care in Taiwan. By consolidating various specialties, including surgery, dermatology, internal medicine, dentistry, and emergency care, the hospital will not only facilitate timely and coordinated care for pets but also offer a transparent, client-centered approach to veterinary healthcare. Ultimately, this proposal aspires to establish a new benchmark in the Taiwanese veterinary industry, aligning with the evolving needs and expectations of modern pet owners who often regard their pets as family members. To inform this business plan, a comprehensive market research methodology was employed, consisting of both primary and secondary data collection techniques. Primary research involved conducting direct interviews with key stakeholders in the veterinary field, including practitioners, industry experts, and pet owners. Notable insights were gathered from discussions with experienced veterinarians, allowing for a real-world perspective on the challenges and opportunities inherent in the veterinary care landscape. Secondary research sources included industry reports, regulatory documents, and academic articles, which provided contextual background and statistical data on pet ownership trends and the demand for veterinary services in Taiwan. Additionally, public information from reputable organizations, such as the Ministry of Agriculture and the Animal Taiwan Organization, contributed to a robust understanding of market dynamics and the specific needs of pet owners. This dual approach to data collection ensured that the findings were credible, comprehensive, and reflective of the realities faced within the Taiwanese veterinary care system. The data served as the foundation for identifying key market gaps and formulating the strategic framework for the integrated animal hospital business model. Looking towards the future, the integrated veterinary hospital is poised to play a pivotal role in transforming the delivery of veterinary care in Taiwan. As the pet population continues to grow, along with societal shifts towards viewing pets as integral family members, there is an increasing demand for comprehensive healthcare solutions. The proposed model is strategically designed to adapt to these evolving market trends by offering advanced services and leveraging technology to enhance pet care delivery. The hospital's adoption of innovative practices, inspired by successful models from countries such as the United States and Japan, will ensure the consistency and quality of services. These practices include implementing telemedicine for remote consultations, establishing community engagement initiatives to raise awareness about pet health, and developing specialized wellness programs tailored to meet the needs of different pet demographics. The integration of cutting-edge diagnostic technology will further underpin the hospital’s commitment to providing optimal care. Furthermore, by fostering a collaborative environment among veterinary specialties and focusing on continuous improvement in service delivery, the integrated hospital will not only enhance the welfare of animals but also elevate pet owners’ satisfaction and trust in veterinary services. In conclusion, this business plan outlines a transformative approach that endeavors to create a sustainable and responsive veterinary care model in Taiwan, thereby improving health outcomes for pets and fulfilling the expectations of their owners. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97133 |
DOI: | 10.6342/NTU202500313 |
全文授權: | 未授權 |
電子全文公開日期: | N/A |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-113-1.pdf 目前未授權公開取用 | 1.6 MB | Adobe PDF |
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