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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97133
完整後設資料紀錄
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dc.contributor.advisor曹承礎zh_TW
dc.contributor.advisorSeng-Cho Chouen
dc.contributor.author張博雅zh_TW
dc.contributor.authorBonnie Changen
dc.date.accessioned2025-02-27T16:20:50Z-
dc.date.available2025-02-28-
dc.date.copyright2025-02-27-
dc.date.issued2025-
dc.date.submitted2025-01-31-
dc.identifier.citation亞洲動物醫療協會. (2024). 亞洲動物醫療協會論壇:探討寵物醫院多元經營與永續發展. 亞洲動物醫療協會. https://www.aama.org.tw/post/亞洲動物醫療協會論壇:探討寵物醫院多元經營與永續發展

Banfield Pet Hospital. (n.d.). Services. https://www.banfield.com/Services

Airiti Library. (2007). A Study of Veterinary Market in Taiwan. https://www.airitilibrary.com/Article/Detail/U0001-2007201012215100

Taiwan News. (2023). Veterinary Hospital Market Forecast Expected Growth and Trends in Coming Years. https://taiwannews.com.tw/news/5898879

TechNews. (2023). Pet medical business opportunities. https://technews.tw/2023/01/02/pet-medical-business-opportunities/

University of Veterinary Medicine, Kosice. (2024). Small animal clinic. https://www.uvlf.sk/en/organisation-structure/university-veterinary-hospital/small-animal-clinic

BluePearl Veterinary Partners. (2024). Our leadership team. https://bluepearlvet.com/our-leadership-team/

WebFX. (2024). Veterinary marketing ideas to help your practice grow. https://www.webfx.com/industries/local-consumer-services/veterinarians/marketing-ideas/

591 Business. (n.d.). 租屋資訊網. Retrieved January 25, 2025, from https://business.591.com.tw/list?type=1&kind=5®ionid=1§ion=10

McDonald, M. (2016). Fig. 2: The relationship between age, physical activity, and the prevalence of obesity in cats [Data figure]. In A. R. Roos (Ed.), Feline obesity: A comprehensive study. ResearchGate. https://www.researchgate.net/figure/fig2_239733977

Cary Magazine. (n.d.). Your mature cat companion. Retrieved January 25, 2025, from https://www.carymagazine.com/event/your-mature-cat-companion/

National Taiwan University Veterinarian Hospital. (n.d.). Veterinarian hospital. Retrieved January 20, 2025, from https://www.vh.ntu.edu.tw
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97133-
dc.description.abstractThe primary purpose of the veterinary hospital business plan is to address the significant gaps in healthcare for pets within Taiwan's current fragmented veterinary care landscape. Small independent clinics dominate the market, typically offering a narrow range of services that often force pet owners to visit multiple locations for comprehensive care. This disjointed system creates numerous inefficiencies, resulting in delays in treatment and increased stress for both pets and their owners. By proposing the establishment of an integrated animal hospital, this plan aims to deliver a holistic solution where pet owners can access a wide array of specialized services under one roof. The envisioned multi-departmental hospital will provide a seamless and convenient healthcare experience that includes general examinations, preventive care, emergency services, and specialized treatments, all in a cohesive and accessible environment.
The integrated hospital model is designed to enhance the quality and accessibility of veterinary care in Taiwan. By consolidating various specialties, including surgery, dermatology, internal medicine, dentistry, and emergency care, the hospital will not only facilitate timely and coordinated care for pets but also offer a transparent, client-centered approach to veterinary healthcare. Ultimately, this proposal aspires to establish a new benchmark in the Taiwanese veterinary industry, aligning with the evolving needs and expectations of modern pet owners who often regard their pets as family members.
To inform this business plan, a comprehensive market research methodology was employed, consisting of both primary and secondary data collection techniques. Primary research involved conducting direct interviews with key stakeholders in the veterinary field, including practitioners, industry experts, and pet owners. Notable insights were gathered from discussions with experienced veterinarians, allowing for a real-world perspective on the challenges and opportunities inherent in the veterinary care landscape.
Secondary research sources included industry reports, regulatory documents, and academic articles, which provided contextual background and statistical data on pet ownership trends and the demand for veterinary services in Taiwan. Additionally, public information from reputable organizations, such as the Ministry of Agriculture and the Animal Taiwan Organization, contributed to a robust understanding of market dynamics and the specific needs of pet owners.
This dual approach to data collection ensured that the findings were credible, comprehensive, and reflective of the realities faced within the Taiwanese veterinary care system. The data served as the foundation for identifying key market gaps and formulating the strategic framework for the integrated animal hospital business model.
Looking towards the future, the integrated veterinary hospital is poised to play a pivotal role in transforming the delivery of veterinary care in Taiwan. As the pet population continues to grow, along with societal shifts towards viewing pets as integral family members, there is an increasing demand for comprehensive healthcare solutions. The proposed model is strategically designed to adapt to these evolving market trends by offering advanced services and leveraging technology to enhance pet care delivery.
The hospital's adoption of innovative practices, inspired by successful models from countries such as the United States and Japan, will ensure the consistency and quality of services. These practices include implementing telemedicine for remote consultations, establishing community engagement initiatives to raise awareness about pet health, and developing specialized wellness programs tailored to meet the needs of different pet demographics. The integration of cutting-edge diagnostic technology will further underpin the hospital’s commitment to providing optimal care.
Furthermore, by fostering a collaborative environment among veterinary specialties and focusing on continuous improvement in service delivery, the integrated hospital will not only enhance the welfare of animals but also elevate pet owners’ satisfaction and trust in veterinary services. In conclusion, this business plan outlines a transformative approach that endeavors to create a sustainable and responsive veterinary care model in Taiwan, thereby improving health outcomes for pets and fulfilling the expectations of their owners.
zh_TW
dc.description.abstractThe primary purpose of the veterinary hospital business plan is to address the significant gaps in healthcare for pets within Taiwan's current fragmented veterinary care landscape. Small independent clinics dominate the market, typically offering a narrow range of services that often force pet owners to visit multiple locations for comprehensive care. This disjointed system creates numerous inefficiencies, resulting in delays in treatment and increased stress for both pets and their owners. By proposing the establishment of an integrated animal hospital, this plan aims to deliver a holistic solution where pet owners can access a wide array of specialized services under one roof. The envisioned multi-departmental hospital will provide a seamless and convenient healthcare experience that includes general examinations, preventive care, emergency services, and specialized treatments, all in a cohesive and accessible environment.
The integrated hospital model is designed to enhance the quality and accessibility of veterinary care in Taiwan. By consolidating various specialties, including surgery, dermatology, internal medicine, dentistry, and emergency care, the hospital will not only facilitate timely and coordinated care for pets but also offer a transparent, client-centered approach to veterinary healthcare. Ultimately, this proposal aspires to establish a new benchmark in the Taiwanese veterinary industry, aligning with the evolving needs and expectations of modern pet owners who often regard their pets as family members.
To inform this business plan, a comprehensive market research methodology was employed, consisting of both primary and secondary data collection techniques. Primary research involved conducting direct interviews with key stakeholders in the veterinary field, including practitioners, industry experts, and pet owners. Notable insights were gathered from discussions with experienced veterinarians, allowing for a real-world perspective on the challenges and opportunities inherent in the veterinary care landscape.
Secondary research sources included industry reports, regulatory documents, and academic articles, which provided contextual background and statistical data on pet ownership trends and the demand for veterinary services in Taiwan. Additionally, public information from reputable organizations, such as the Ministry of Agriculture and the Animal Taiwan Organization, contributed to a robust understanding of market dynamics and the specific needs of pet owners.
This dual approach to data collection ensured that the findings were credible, comprehensive, and reflective of the realities faced within the Taiwanese veterinary care system. The data served as the foundation for identifying key market gaps and formulating the strategic framework for the integrated animal hospital business model.
Looking towards the future, the integrated veterinary hospital is poised to play a pivotal role in transforming the delivery of veterinary care in Taiwan. As the pet population continues to grow, along with societal shifts towards viewing pets as integral family members, there is an increasing demand for comprehensive healthcare solutions. The proposed model is strategically designed to adapt to these evolving market trends by offering advanced services and leveraging technology to enhance pet care delivery.
The hospital's adoption of innovative practices, inspired by successful models from countries such as the United States and Japan, will ensure the consistency and quality of services. These practices include implementing telemedicine for remote consultations, establishing community engagement initiatives to raise awareness about pet health, and developing specialized wellness programs tailored to meet the needs of different pet demographics. The integration of cutting-edge diagnostic technology will further underpin the hospital’s commitment to providing optimal care.
Furthermore, by fostering a collaborative environment among veterinary specialties and focusing on continuous improvement in service delivery, the integrated hospital will not only enhance the welfare of animals but also elevate pet owners’ satisfaction and trust in veterinary services. In conclusion, this business plan outlines a transformative approach that endeavors to create a sustainable and responsive veterinary care model in Taiwan, thereby improving health outcomes for pets and fulfilling the expectations of their owners.
en
dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-02-27T16:20:50Z
No. of bitstreams: 0
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dc.description.provenanceMade available in DSpace on 2025-02-27T16:20:50Z (GMT). No. of bitstreams: 0en
dc.description.tableofcontentsAcknowledgement i
Executive Summary ii
Table of Contents v
List of Figures vi
Chapter 1: Introduction and Background 1
Chapter 2: Product and Services 4
Chapter 3: Market Research 8
Methodology for Market Research 8
Data Sources Identification 8
Data Collection Tools 9
Data Analysis 9
Market Analysis of the Veterinary Sector in Taiwan 13
Chapter 4: Organization and Management 17
Executive Leadership Team 17
Departmental Structure 19
Chapter 5: Marketing and Sales Strategy 21
Chapter 6: Financial Management 28
Investment Overview 28
Initial Expenditure 28
Revenue Projections 29
Cost Structure 29
Marketing Expense 30
Financial Statement 30
References 32
Appendix 34
Interview Notes 34
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dc.language.isoen-
dc.title發展多部門寵物醫院體系以提升寵物醫療照護的商業模式zh_TW
dc.titleDeveloping an Integrated Multi-Departmental Animal Hospital Model to Enhance Veterinary Careen
dc.typeThesis-
dc.date.schoolyear113-1-
dc.description.degree碩士-
dc.contributor.oralexamcommittee陳建錦;林俊睿zh_TW
dc.contributor.oralexamcommitteeChien Chin Chen;Raymund Linen
dc.subject.keywordIntegrated multi-departmental Veterinary hospital,Pet owners trend,Specialized pet services,Enhance Veterinary Care,zh_TW
dc.subject.keywordIntegrated multi-departmental Veterinary hospital,Pet owners trend,Specialized pet services,Enhance Veterinary Care,en
dc.relation.page36-
dc.identifier.doi10.6342/NTU202500313-
dc.rights.note未授權-
dc.date.accepted2025-01-31-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-liftN/A-
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