休閒農場關鍵成功因素之研究 –以新北市烘爐地休閒農場為例

Abstract

休閒農場本身具有多方面的價值，這些價值在經濟、環境和社會三個方面有著積極正向的影響。休閒農場可以吸引遊客，帶動當地的旅遊業和相關產業的發展，如住宿、餐飲和零售業等，這不僅為當地居民創造了就業機會，還能增加地方政府的稅收收入，從而促進地方經濟的繁榮。透過提供教育活動和實踐機會，休閒農場可以向遊客和市民傳遞環保知識，促進永續農業和生態保護。這有助於提高公眾對環境保護的認識，培養人們的環保意識，推動綠色生活方式的普及。 本研究以探討休閒農場的關鍵成功因素，以做為後續新北市烘爐地休閒農場經營時之參考。綜整國內外相關文獻，以「建構烘爐地休閒農場關建營運策略」為主要目標，整理出17個影響烘爐地休閒農場的關鍵成功因素，再加以區分為「區位條件」、「經營能力」、「生態環境」及「社會參與」四個構面。 本文以AHP層級架構分析方法為依據，透過專家問卷調查賦予這17個影響因子權重分數，進而提出四個休閒農場的經營策略，分別為「形塑台北都會區喘息空間概念」、「完備員工訓練全面提升服務品質」、「導入ESG理念實踐永續循環」及「提升場域多元價值」，為後續烘爐地休閒農場的經營管理，提供了重要參考依據。

Leisure farms have multifaceted value, positively impacting the economy, environment, and society. They attract visitors, stimulate local tourism and related industries such as accommodation, dining, and retail. This not only creates employment opportunities for local residents but also increases tax revenue for local governments, promoting regional economic prosperity. By offering educational activities and practical opportunities, leisure farms convey environmental knowledge to visitors and citizens, fostering sustainable agriculture and ecological conservation. This contributes to raising public awareness of environmental protection and cultivating eco-conscious lifestyles. This study explores the critical success factors for leisure farms, serving as a reference for the subsequent operation of the Hōnglúdi Leisure Farm in New Taipei City. Drawing from relevant domestic and international literature, the study identifies 17 key success factors influencing the Hōnglúdi Leisure Farm, categorized into four dimensions: “location conditions,” “operational capabilities,” “ecological environment,” and “social participation.” Using the Analytic Hierarchy Process (AHP) framework, expert questionnaires assign weight scores to these 17 factors, resulting in four recommended operational strategies for leisure farms: “shaping the concept of breathing space in the Taipei metropolitan area,” “comprehensive staff training to enhance service quality,” “implementing ESG principles for sustainable practices,” and “enhancing the multifaceted value of the site.” These strategies provide essential guidance for managing the Hōnglúdi Leisure Farm in the future.