Skip navigation

DSpace JSPUI

DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets

Learn More
DSpace logo
English
中文
  • Browse
    • Communities
      & Collections
    • Publication Year
    • Author
    • Title
    • Subject
  • Search TDR
  • Rights Q&A
  • Help
    • My Page
    • Receive email
      updates
    • Edit Profile
  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94219
Title: 環保包裝的瓶裝水在臺灣市場接受度評估
Evaluation of Consumer Acceptance of Eco-Friendly Packaging in the Bottled Water Market in Taiwan
Authors: 蕭文慧
Wen-Hui Hsiao
Advisor: 孔令傑
Ling-Chieh Kung
Keyword: 台灣瓶裝水,無塑永續包裝,環境可持續發展性,量化分析,
Eco-Friendly Packaging,Taiwanese bottled water,Environmental sustainability,Quantitative analysis,
Publication Year : 2024
Degree: 碩士
Abstract: N/A
This thesis assesses consumer acceptance of eco-friendly packaging within the Taiwanese bottled water market, emphasizing the urgency to reduce plastic waste. Despite Taiwan's high recycling rates, the widespread use of single-use plastic bottles continues to present significant environmental threats. Through quantitative analysis derived from a structured questionnaire distributed among Taiwanese consumers, this research investigates consumer preferences for sustainable alternatives such as glass, aluminum, and biodegradable materials. The findings reveal that many consumers show a strong preference for eco-friendly packaging and are willing to pay a premium if the price difference remains within a reasonable range. Key factors influencing purchasing decisions include brand reputation, product convenience, and environmental impact awareness. Additionally, demographic variables correlated with preferences for sustainable packaging are identified. Despite the positive attitudes, challenges such as price sensitivity and limited availability of eco-friendly options hinder broader adoption. This research contributes to a better understanding of consumer behavior in relation to environmental sustainability and provides insights for businesses and government officials to promote green packaging solutions in Taiwan’s bottled water industry.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/94219
DOI: 10.6342/NTU202402678
Fulltext Rights: 未授權
Appears in Collections:管理學院企業管理專班(Global MBA)

Files in This Item:
File SizeFormat 
ntu-112-2.pdf
  Restricted Access
1.33 MBAdobe PDF
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

社群連結
聯絡資訊
10617臺北市大安區羅斯福路四段1號
No.1 Sec.4, Roosevelt Rd., Taipei, Taiwan, R.O.C. 106
Tel: (02)33662353
Email: ntuetds@ntu.edu.tw
意見箱
相關連結
館藏目錄
國內圖書館整合查詢 MetaCat
臺大學術典藏 NTU Scholars
臺大圖書館數位典藏館
本站聲明
© NTU Library All Rights Reserved