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標題: | 貳業:一個與兼職斜槓工作者合作商品開發的商業模式 II-Career: A Collaborative Part-Time Slashers model for Product Developments |
作者: | 黃彥凱 Yen-Kai Hwang |
指導教授: | 陳家麟 Chia-Lin Chen |
關鍵字: | 斜槓工作者,商品開發, Part-Time Slashers,Product Developments, |
出版年 : | 2023 |
學位: | 碩士 |
摘要: | 這項商業提議的目的是為一家品牌公司建立一個產品開發流程。"II-Career" 是一家品牌產品製造商,它試圖偏離傳統的建立內部研發團隊的方法。相反,"II-Career" 提倡一種去中心化的產品開發策略,通過組建基於每個專案特定要求的兼職專家,也稱為“slashers”的動態團隊。通過充分利用這些專業人士的多樣化技能和適應能力,"II-Career" 旨在培育創新文化,最小化運營成本,並加快上市時間。
考慮到品牌產品製造商面臨的挑戰,包括產生創新的產品理念、有效地管理研發支出,以及優化生產流程,"II-Career" 提出了一個策略性的解決方案。尤其是在 COVID-19 之後,零工經濟的興起突顯了挖掘日益增長的"slasher"勞動力的潛在好處。通過與這些多技能專業人士合作,"II-Career" 不僅擴大了其產品創意的儲備,還實現了更經濟的研發模式。作為其上市策略的一部分,"II-Career" 計劃利用當代群眾募資機制來降低與製造相關的財務風險。這種方法不僅利用了當前的經濟趨勢,還培育了一種更有適應性和韌性的產品開發模式。 該提議還引入了一種創新的報酬模型,根據項目的固定報酬和開發產品產生的利潤的百分比來賠償兼職貢獻者。這種方法類似於新創企業中通常看到的合夥結構。所提議的模型提供了互惠互利,因為它培養了貢獻者之間的所有權感,並確保產品開發努力的成功與他們的個人成就直接相關。預期這種雙贏情境對企業和參與個人都將帶來好處。 如果成功,此模型可以創建一個容易擴展的資源,而無需在公司內建立大型的開發團隊。 The objective of this business proposal is to establish a product development process for a branded company. “II-Career” is a branded product manufacturer that seeks to deviate from the conventional approach of building an in-house R&D team. Instead, “II-Career” advocates for a decentralized product development strategy by forming dynamic teams of part-time professionals, known as “slashers,” who are selected based on the specific requirements of each project. By capitalizing on the diverse skill sets and adaptability of these professionals, “II-Career” aims to cultivate a culture of innovation, minimize operational costs, and expedite time-to-market. Considering the challenges confronting branded product manufacturers, including the generation of innovative product ideas, effective management of R&D expenditures, and the optimization of the production process, “II-Career” proposes a strategic solution. The emergence of the gig economy, particularly accentuated in the post-COVID-19 era, underscores the potential benefits of tapping into the burgeoning slasher workforce. By collaborating with these multi-skilled professionals, "II-Career" not only broadens its reservoir of product ideation but also achieves a more economical R&D model. Complementarily, as part of its go-to-market strategy, "II-Career" envisions harnessing contemporary crowdfunding mechanisms to minimize financial risks associated with manufacturing. This approach not only capitalizes on current economic trends but also fosters a more adaptive and resilient product development paradigm. The proposal also introduces an innovative remuneration model that compensates part-time contributors based on a ratio between fixed compensation by project and a percentage of profits generated by the developed product. This approach resembles the partnership structure typically seen in startup ventures. The proposed model offers mutual benefits as it fosters a sense of ownership among contributors and ensures that the success of the product development endeavor is directly tied to their personal achievements. This win-win scenario is expected to be advantageous for both the business and participating individuals. If successful, this model could create an easily expandable resource without the risk of building a large development team within the company. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91256 |
DOI: | 10.6342/NTU202304319 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-112-1.pdf 目前未授權公開取用 | 4.04 MB | Adobe PDF |
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