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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 資訊管理組
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87009
Title: 智能無人商店的創新服務模式研究
Research on the Innovative Service Model of Intelligent Unmanned Stores
Authors: 王子建
Tzu-Chien Wang
Advisor: 莊裕澤
Yuh-Jzer Joung
Keyword: 實體零售業,網路電子商務業,智能無人商店,
brick-and-mortar retailers,online e-commerce operators,intelligent unmanned service stores,
Publication Year : 2022
Degree: 碩士
Abstract: 臺灣的日常必需品零售業的市場持續不斷的成長,也因此刺激許多的零售通路業者不斷的加入市場競爭,生活必需品零售市場的業績一直都沒有消失,只是隨著生活環境的演變、科技技術的應用發展出不同的服務模式及功能,而不斷的產生出市場通路重新分配的現象。
本研究依據目前零售市場上的實際運作的服務設備,根據市場商圈的需要,部署智能無人服務商店,研究結果如下:
一、零售市場競爭激烈,實體零售業者及網路電子商務業者都提供消費者購物服務,而且都面臨到相同的困境,就是消費者購物的最後一哩路,而智能無人商店的架構可以解決這個重要共同的問題。
二、智能無人服務商店的特性,大幅度的提高實體零售業門市的延展服務功能,也大幅度降低門市建置及營運成本,對於消費者來說可以更快速更便利的取得所需服務,是目前的實體零售門市及網路電子商務業者所不能做到的。
Taiwan's daily necessities retail market continues to grow, which has stimulated many retail outlets to join the market competition. With the evolution of the living environment and the application of technology,different service models and functions have been developed, as well as the redistribution of the market share.
The research is based on the actual operating service equipment in the current retail market, and deploys intelligent unmanned service stores according to the needs of the market business district. The research findings are as follows:
1. The competition in the retail market is fierce. Both brick-and-mortar retailers and online e-commerce operators provide consumer shopping services, and they all face the same dilemma, which is the last mile of shopping for consumers. The architecture of smart unmanned stores can help solve this problem.
2. The characteristics of intelligent unmanned service stores greatly improve the extended service functions of physical retail outlets, and also greatly reduce infrastructure and operating costs. For consumers, they can obtain the services they need more quickly and conveniently. It is what the current retail outlets and online e-commerce operators lack of.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87009
DOI: 10.6342/NTU202300073
Fulltext Rights: 同意授權(全球公開)
Appears in Collections:資訊管理組

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