檢視臺灣環境風險傳播—「大潭藻礁」新聞報導之論述分析

Abstract

本研究旨在透過藻礁議題的媒體報導來探討台灣媒體在環境風險傳播中所扮演的角色為何？本研究認為，藻礁作為台灣獨有的生態環境與能源結構爭議性案例，反映了台灣社會對於生態保育、能源轉型的看法，以及台灣媒體在生態相關的環境風險傳播中的表現。 本研究採用內容分析法與論述分析法，對台灣四家媒體的藻礁報導作了詳細分析。研究發現，政府和中油在藻礁報導中呈現一致立場：支持三接建設。環保團體和在野黨達成論述聯盟，捍衛藻礁生態，反對三接建設。 主流媒體和另類媒體，在藻礁報導中也存在較大差異：主流媒體偏向以已有的論述或觀點為導向；另類媒體用更深一層的追問及反思，引導讀者想像風險的未來性或共生性，更有助於關心藻礁事件的民眾，深入探索與思考。 藻礁報導背後所反映的社會意涵是，民眾對斷電原因、政府能源政策不了解。政治意涵則是執政黨的能源政策及在面對能源、生態爭議時的策略。 本研究為未來台灣的環境傳播、風險傳播提供借鑑意義，也為環境風險報導該如何喚起閱聽人的警覺性，提供一定的參考價值。

This thesis aims to explore the role of Taiwan’s media in the communication of environmental risks through media coverage of algal reefs in Datan. This thesis argues that the coverage of the Datan algal reefs, as a unique controversial case of ecological environment and energy system in Taiwan, reflecting the performance of Taiwan’s media in their communication of ecologically related environmental risks. This thesis uses content analysis and discourse analysis to analyze the Datan algal reef coverage of four Taiwan’s media in detail. This thesis found that the government and CPC took the same position in the algal reef report: supporting the construction of the third LNG terminal. Environmental groups and opposition parties reached an alliance to defend the ecology of algal reefs and oppose to the construction of the third LNG terminal. There were major differences between mainstream media and alternative media in the coverage of algal reefs. The mainstream media were oriented to the existing discourse or viewpoint. However, alternative media guided readers to evaluate risks with deeper questioning and reflection, which was more conducive to the in-depth exploration of people concerned about the algal reef. This thesis provides a reference for future research on environmental communication and risk communication in Taiwan and values for how to arouse readers' awareness of environmental risks.