OneEdu平台商業計劃 - 馬來西亞線上輔導視頻與課程

Abstract

在馬來西亞，中產階級和上層階級的父母送孩子參加課後輔導班，以進一步提高思維能力、學習成績和養成更好的學習習慣，被認為是一種常態。然而，並不是每個學生都能負擔得起課外活動，尤其是那些來自貧困家庭的學生。在大流行期間，它加速了全球數字化轉型。馬來西亞政府已經改變了在線物理課程，使學生能夠更早地參與這項技術。事實上，這可能是一種很好的替代學習方法，而不是通過物理課程。該商業計劃是通過提出由平台內的導師提供的輔導視頻流和在線課程來捕捉市場趨勢。該平台專注於中小學生，在馬來西亞市場提供靈活且負擔得起的學習計劃。平台內海量的輔導視頻內容和直播輔導課，創造競爭優勢，脫穎而出。該平台正在推廣環保學習計劃，以減少對有助於減少森林砍伐和全球變暖問題的論文的需求。此外，平台提供的服務正在減少學生前往補習中心的需求。這有助於緩解交通狀況並減少二氧化碳排放。

It is considered a norm in Malaysia for middle-class and upper-class parents sending their children to after-school tutoring class to further improve thinking skills, academic performance, and develop better study habits. Yet, not every student can afford after-school programs, especially those students from poor families. During the Pandemic, it has accelerated the digital transformation worldwide. The Malaysian government has transformed the physical classes online which enable students to engage with the technology earlier. In fact, this can be a good alternative method of learning in future instead of going through the physical classes. The business plan is to catch the market trends by proposing tutoring video streaming and online classes which were contributed from tutors in the platform. The platform focuses on primary and secondary school students, offering a flexible and affordable learning program in the Malaysia market. The massive tutoring video content and live tutoring classes in the platform creates competitive advantages and stands out from others. The platform is promoting eco-friendly learning programs to reduce the demand for papers which help to reduce deforestation and global warming issues. Besides, the services provided in the platform are decreasing the need for student travel to tuition center. This can help to mitigate the traffic condition and reduce the carbon dioxide emissions.