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標題: | 企業創新策略分析:以P公司為例 Analysis of Business Innovation Strategy: A Case Study of P Company |
作者: | Wen-Shyen Eric Chen 陳文賢 |
指導教授: | 郭瑞祥 |
共同指導教授: | 陳俊忠 |
關鍵字: | 創新理論,個案研究,企業成長, Innovation theory,case study,corporate growth, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 持續創新是組織成長的驅動力,也是企業生存的必要因素。本研究針對三種創新理論進行回顧探討與應用分析,即維持性創新(sustaining innovation)、破壞式創新(disruptive innovation)和大爆炸式創新(big bang disruption)。此外,本研究亦運用P公司的個案探討創新理論的應用,研究發現共有六點,即:
1. 新進廠商除了思考自家產品的創新程度之外,亦須考量到產品商業模式和行銷上應採用的創新模式。 2. 破壞式創新不一定以低價策略打敗既有廠商。 3. 辨識潛在競爭者時,廠商應考慮到產業內外不同廠商都可能在未來成為競爭者或破壞者 (disruptor)。 4. 現存廠商必須持續破壞自己過去成功建立的產業和市場,才能杜絕新進廠商的破壞。 5. 創新為企業成功的關鍵因素。 6. 廠商進行創新的過程中必須時常在維持性創新和破壞性創新兩者兼作抉擇。 Continued innovation is the driving force behind corporate growth and a necessary trait for market survival. This study examines the origins and applications of three innovation theories, namely sustaining innovation, disruptive innovation, and big bang disruption, and uses the case study of P Company to demonstrate real-life application of innovation theories. Our study results showed that: 1. Emerging companies should carefully consider not only about how innovative their new products are, but also determine what kind of innovation their product is pursuing. 2. Innovation does not always have to be price based to disrupt incumbents. 3. When identifying competitors, incumbent companies should look not only within their own industry, but also in different industries. 4. Incumbents must continually innovate to prevent emerging companies from disrupting existing products. 5. Innovation is critical to operational sustainability. 6. The choice between sustaining (incremental) innovation and disruptive innovation, often known as the “innovator’s dilemma, ” is one that companies must continually face during the process of innovation. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77659 |
DOI: | 10.6342/NTU201800875 |
全文授權: | 未授權 |
顯示於系所單位: | 國際企業管理組 |
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