請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77659完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭瑞祥 | |
| dc.contributor.author | Wen-Shyen Eric Chen | en |
| dc.contributor.author | 陳文賢 | zh_TW |
| dc.date.accessioned | 2021-07-10T22:14:13Z | - |
| dc.date.available | 2021-07-10T22:14:13Z | - |
| dc.date.copyright | 2018-06-08 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-05-30 | |
| dc.identifier.citation | 1. Christensen, C.M., Raynor, M., and McDonald, R. (2015). “What is disruptive innovation?” Harvard Business Review Press.
2. Christensen, Clayton M. (2015). 'The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail'. Harvard Business Review Press. 3. Downes, L. and Nunes, P. (2013). “Big-Bang Disruption”. Harvard Business Review Press. 4. Downes, L. and Nunes, P. (2013a). “How can executives protect their business and learn to harness the power of big bang disruption?”. Accenture. 5. Floyer, D. (2015). “The Rise of Server SAN”. Wikibon. http://wikibon.org/wiki/v/The_Rise_of_Server_SAN 6. Goodwin, T. (2015). “The battle is for the consumer interface”. TechCrunch. https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/ 7. Konary, A., Thompson, V., and Mahawald, R.P. (2013). The coming of the 3rd platform and what this means for software business models. IDC. 8. McLeod, S. A. (2017). “Qualitative vs. quantitative”. Retrieved from www.simplypsychology.org/qualitative-quantitative.html 9. Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire. 10. Nobel, C. (2011). “Why Companies Fail—and How Their Founders Can Bounce Back”. Harvard Business School Press. 11. Stibel, J. (2011). “Would You Rather be Revolutionary or Evolutionary?” Harvard Business Review Press. Websites: Bureau of Labor Statistics (2017), https://www.bls.gov/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77659 | - |
| dc.description.abstract | 持續創新是組織成長的驅動力，也是企業生存的必要因素。本研究針對三種創新理論進行回顧探討與應用分析，即維持性創新(sustaining innovation)、破壞式創新(disruptive innovation)和大爆炸式創新(big bang disruption)。此外，本研究亦運用P公司的個案探討創新理論的應用，研究發現共有六點，即：
1. 新進廠商除了思考自家產品的創新程度之外，亦須考量到產品商業模式和行銷上應採用的創新模式。 2. 破壞式創新不一定以低價策略打敗既有廠商。 3. 辨識潛在競爭者時，廠商應考慮到產業內外不同廠商都可能在未來成為競爭者或破壞者 (disruptor)。 4. 現存廠商必須持續破壞自己過去成功建立的產業和市場，才能杜絕新進廠商的破壞。 5. 創新為企業成功的關鍵因素。 6. 廠商進行創新的過程中必須時常在維持性創新和破壞性創新兩者兼作抉擇。 | zh_TW |
| dc.description.abstract | Continued innovation is the driving force behind corporate growth and a necessary trait for market survival. This study examines the origins and applications of three innovation theories, namely sustaining innovation, disruptive innovation, and big bang disruption, and uses the case study of P Company to demonstrate real-life application of innovation theories. Our study results showed that:
1. Emerging companies should carefully consider not only about how innovative their new products are, but also determine what kind of innovation their product is pursuing. 2. Innovation does not always have to be price based to disrupt incumbents. 3. When identifying competitors, incumbent companies should look not only within their own industry, but also in different industries. 4. Incumbents must continually innovate to prevent emerging companies from disrupting existing products. 5. Innovation is critical to operational sustainability. 6. The choice between sustaining (incremental) innovation and disruptive innovation, often known as the “innovator’s dilemma, ” is one that companies must continually face during the process of innovation. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-10T22:14:13Z (GMT). No. of bitstreams: 1 ntu-107-P99746019-1.pdf: 1821057 bytes, checksum: 699c8fbfdf96f8596144ce3e7882d9df (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 中文摘要 i
THESIS ABSTRACT ii Contents iii Figures iv Tables v CHAPTER I. Introduction 1 1.1 Research Background 1 1.2 Research Objectives 8 1.3 Chapter Structure 9 Chapter II. Literature Review 12 2.1 Sustaining Innovation 12 2.2 Disruptive Innovation 15 2.3 Big Bang Disruption 20 Chapter III. Methodology 26 3.1 Research Framework 26 3.2 Research Target 33 Chapter IV. Case Study 40 4.1 Case Study 40 4.2 Case Analysis 54 Chapter V. Conclusion 60 5.1 Study Conclusion 60 5.2 Future Works 63 References 65 | |
| dc.language.iso | en | |
| dc.subject | 企業成長 | zh_TW |
| dc.subject | 創新理論 | zh_TW |
| dc.subject | 個案研究 | zh_TW |
| dc.subject | Innovation theory | en |
| dc.subject | corporate growth | en |
| dc.subject | case study | en |
| dc.title | 企業創新策略分析：以P公司為例 | zh_TW |
| dc.title | Analysis of Business Innovation Strategy: A Case Study of P Company | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳俊忠 | |
| dc.contributor.oralexamcommittee | 吳學良 | |
| dc.subject.keyword | 創新理論,個案研究,企業成長, | zh_TW |
| dc.subject.keyword | Innovation theory,case study,corporate growth, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU201800875 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2018-05-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| 顯示於系所單位： | 國際企業管理組 | |
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|---|---|---|---|
| ntu-107-P99746019-1.pdf 未授權公開取用 | 1.78 MB | Adobe PDF |
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