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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6570
標題: | 國外第三方物流在中國之發展:探討合併與收購之進入策略 Expansion of Foreign 3PL in China: Evaluating the Entry Strategy of Mergers and Acquisitions |
作者: | Michal Karasinski 汪念宏 |
指導教授: | 趙義隆 |
關鍵字: | 第三方物流,價值網,無力分析,中國,合並與收購, Third Party Logistics,Value Net Model,Five Forces Analysis,China,M&A, |
出版年 : | 2012 |
學位: | 碩士 |
摘要: | 本論文之主要探討主旨即在分析國外第三方物流在中國的擴張,並且特別著力、聚焦在於對其併購活動的解析。首先,在緒論的部分,即介紹了中國的物流產業,並且強調市場管制鬆綁及基礎建設提升所帶來的影響。接著,便進入了檢視中國國內第三方物流的部分,此部分內容主要在揭露其未來成長潛力,並介紹目前市場中的主力公司。論文的內容中,亦將介紹合併與收購,並著重在探討中國市場上的“關係”現象,以分析促使其併購的驅動力,作為研究的背景。另外,亦將使用兩個常用於產業分析的模型:Michael Porter的五力分析模型及 Adam Brandenburg 和 Bary Nalebuff的價值網絡模型,以作為提供整篇研究理論架構的基礎,來檢視國外第三方物流在中國此產業之吸引力及外國公司之成功策略。
經由對於外國第三方物流的國際化擴張計畫在中國的購併行為之探討研究,即可看出促使其從事整體行動的驅動力以及其特色。此篇論文也將詳盡地闡述這些交易行為對於中國物流產業的影響。此外,根據第二章中所提供的架構,亦將介紹及分析外國第三方物流進入中國的競爭力與成長策略。並且,在論文的最終,針對企業國際化擴張進入中國市場經營的市場定位與合併、收購的執行歸結出數項建議。 Main objective of this thesis is the analysis of foreign 3PL providers expansion in China, with special focus on their M&A activities. At the beginning, an introduction to logistics industry in China is provided, with emphasis on impact of market deregulation and infrastructure development. Consequently the condition of China's 3PL sector is examined, revealing its growth potential and introducing main players in the market. An introduction to M&A, including analysis of driving forces of mergers and acquisitions with emphasis on phenomenon of 'guanxi' in China is provided as a background for the study. In order to examine the attractiveness of china's 3PL industry and the success strategies of foreign companies Michael Porter's five forces model and the value net model introduced by Adam Brandenburg and Bary Nalebuff will be applied. Through examination of recent M&A deals of 3PL multinationals in China its main drivers and characteristics are determined. The thesis also includes an elaboration on the impact of those transactions on the Chinese logistics sector. Moreover, based on the framework introduced in 2nd chapter an analysis of competitive forces and growth strategies of foreign entrants in China's 3PL sector is conducted. Finally, several recommendations for multinationals operating in China including their market positioning and M&A execution are introduced. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6570 |
全文授權: | 同意授權(全球公開) |
顯示於系所單位: | 國際企業學系 |
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ntu-101-1.pdf | 1.85 MB | Adobe PDF | 檢視/開啟 |
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