新創企業之經營模式分析－以創新散熱奈米材料為例

Abstract

Heat dissipation is becoming an area of hot interest due to the demand of increase functionalities within electronics under more compact designs. To dissipate heat researchers and businesses have introduced many solutions. From different module designs, to adding cooling fans, to various packaging materials and even heat reducing chip level designs. Organizations, such as iNEMI and ITRS, have listed thermal management as a topic of priority on its roadmap. Thus the importance of heat dissipation to the future of electronic design is undeniable. The market demand is present, yet even if a new product offering can meet the technical needs, what are the business aspects that need to be considered. How should a new market entrant position itself in the industry to gain a foot hold in the saturated market? Furthermore, how should a new entrant prepare itself against incumbent responses? What type of business model would be most beneficial to the new entrant? These would be the areas of exploration in this paper, which utilizes a company DBC as the case study company. In the highly competitive market of thermal solutions, what market entry strategy is most beneficial for DBC and how this would affect its business model.