企業管理培訓公司在中國之經營策略： HPO企業管理諮詢公司個案研究

Abstract

本研究著重於中國管理培訓公司的經營策略，我將以HPO做為個案研究的標的，分析並建議HPO 未來可以採用的經營策略。 本研究將先介紹中國管理培訓市場過去30多年的發展階段，接下來再探討管理培訓產業目前的商業模式，商業模式的研究將涵蓋培訓機構的種類、教學模式、產品來源、師資來源及獲利模式。 在完成管理培訓產業的商業模式分析後，本研究將進行HPO公司的個案研究，分析HPO在大陸市場崛起的模式，包含HPO目前的競爭優勢、商業模式及核心競爭力，並且說明HPO未來的挑戰。 本研究的最終目的，是針對HPO未來的競爭策略給出合理的建議，為了達成這個目的，本研究還將分析管理培訓市場的產業特性，藉由產業分析，了解管理培訓市場的競爭結構，並整理出關鍵成功因素。 本研究最終將根據HPO的核心競爭力、未來挑戰，及管理培訓市場的產業分析、關鍵成功因素等進行綜合分析，以對HPO未來的競爭策略提出具體建議。

This research focuses on business strategies of management training companies in China. I will use HPO Inc. as the target of case study to analyze and suggest the business strategies that HPO can adopt in the future. This research will first introduce the development stages of China management training market in the past 30 years followed by exploring the current business model of management training industry. The research of business model will contain the types of management training organizations, the teaching and learning modes, the sources of products, the sources of trainers or facilitators, and the profits earning models. After the analysis of business model of management training industry, this research will conduct the case study of HPO Inc. This case study will analyze the HPO’s rise in the Chinese management training market including its competitive strength, business model and core competencies. Also, I will illustrate HPO’s business challenges in the future. The final purpose of this research is to give reasonable and realistic suggestions for HPO’s future business strategies. For achieving this goal, this research will further analyze the industry competitive characteristics of the management training market. Through the industry analysis, we will understand the competitive structure of the management training market and get this market’s key success factors. Finally, through the comprehensive analysis of HPO’s core competencies and future challenges, the industry competitive analysis and the key success factors of management training market, this research will generate the realistic suggestions of future business strategies for HPO.