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標題: | 從有機推廣到社會企業實踐:新北市坪林社會企業與有機茶小農創新性合作 From Organic Farming Extension to Social Enterprise Praxis: Innovative Cooperation between Social Enterprises and Organic Tea Farmers in New Taipei City’s Pinglin Township |
作者: | Yan-Jie Chen 陳彥傑 |
指導教授: | 李碧涵 |
關鍵字: | 坪林,有機茶,社會企業實踐,創新合作,反身性消費, Pinglin,Organic Tea,Social Enterprise Praxis,Innovative Cooperation,Reflexive Consumption, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 本論文主要以新北市坪林社會企業與有機茶小農創新性合作關係,探討兩個社企從有機推廣到社企實踐的過程中,並反思其所扮演的角色以及與社會企業定位。詳細言之,研究目的有三:1.探討慈心淨源茶場以宗教護生、護水庫的觀點,推動與坪林有機茶農的創新性合作內容與方式;2.探討臺灣藍鵲茶以流域收復的觀點,推動與坪林有機茶小農的創新性合作的內容與方式;3.比較上述兩個社會企業與茶農創新性合作的做法。
本論文的研究發現將從以下三個議題,加以比較分析慈心淨源茶場和臺灣藍鵲茶在坪林推廣有機茶的做法異同之處:1.有機推廣創新行動以及與國家、市場及社會群體之互動關係;2. 社會企業的企業精神與社會創新價值;以及3.地方再生發展與政府角色。首先,社會企業在與有機茶小農創新性合作過程中,透過與不同群體的互動與學習,創造出新的生產合作與有機茶風味,進而突破傳統地方茶業生產與行銷知識,而生產者與消費者可依新的認知與審美觀而從事創新的有機生產與消費,而由中央至地方的政府農政單位與創業申請單位也扮演關鍵的角色。其次,由兩個社會企業慈心淨源茶場與臺灣藍鵲茶在坪林與茶農創新性生產合作與合理利潤分配的做法,顯示可以透過宗教社會網絡或是部分商業模式以解決當地特定的社會經濟問題。最後,面對全球化所帶來的地方經濟與環境問題的挑戰,我們不應只是想盡辦法在市場中取得位置,而壓抑其他社會關係或者是場域的可能性,而是可以透過社企與不同群體的合作,將資源做更細緻的分配,並讓地方的公民都能共同參與,從而建立起自主的在地經濟模式。 This paper mainly discusses innovative cooperation between two social enterprises, namely, Tze-Xin Pure Spring Tea Processing Factory and Taiwan Bluemagpie Tea, and organic tea peasants in New Taipei City’s Pinglin Township. It explores the role of two social enterprises from organic promotion to social praxis, so as to reflect on their roles and social enterprise positioning. In details, the research objectives are threefold: 1. To explore the Tse-Xin Pure Spring Tea Factory promoting innovative cooperation with organic tea farmers in Pinglin from its viewpoint of religious care and environmental protection; 2.To explore the Taiwan Bluemagpie Tea’s promotion of organic tea production and innovative cooperation with Pinglin tea farmers from its concept of river recovery; 3.To compare the differences of above two social enterprises, and tea farmers’ innovative cooperation and their related actors. The research results are presented based on the following three issues to compare and analyze the practice of promoting organic tea of Tse-Xin Pure Spring Tea Processing Factory and Taiwan Bluemagpie Tea: 1.As social enterprises, Tse-Xin and Taiwan Bluemagpie Tea have innovative cooperation with organic tea farmers. Their related interactions among state roles, marketing and social groups are also investigated; 2.The entrepreneurial spirit of social enterprises and the value of social innovation; 3.Local regeneration development and government roles. First of all, in the process of innovative cooperation with organic tea small farmers, social enterprises create new production cooperation and organic tea flavor through interaction and learning with different groups, and then break through the traditional local tea production and marketing knowledge. The organic tea producers and consumers can mutually engage in innovative organic production and consumption based on new perceptions and aesthetics, while central-to-local government agricultural units and enterprises’ financial application for grants also play a key role. Secondly, the practice of the two social enterprises in Pinglin and tea farmers' innovative production cooperation and reasonable profit distribution, can be found through religious social networks or moderate business models to solve local specific socio-economic issues. Finally, confronted with the challenges of local economic and environmental problems brought about by globalization, we should not just try to find a place in the market while suppress other possibilities of social relations or fields. Through social enterprises cooperation with different groups, the resources are more carefully distributed, and local citizens can participate together, and establish an independent local economic model. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63249 |
DOI: | 10.6342/NTU201902679 |
全文授權: | 有償授權 |
顯示於系所單位: | 國家發展研究所 |
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