社群網站使用者自我揭露、網路人際關係與心理福祉之因果模型研究

Abstract

隨著社群網站在近幾年快速的發展，全球最大的社群網站Facebook如日中天，全球會員數高達十億，而根據資料顯示台灣也已經有高達50%以上的人口使用Facebook，每人平均一天的使用次數與使用時間更是每年不斷的攀升，由此可以發現Facebook已經不知不覺中成為了大多數使用者生活中的一部分。因此本研究希望藉由自我揭露、網路人際關係、人際關係知覺與發聲為主要議題，並引用使用者滿足理論為概念性架構，進而探討使用者在Facebook中所獲得的心理福祉高低。 本研究利用問卷發放形式收集資料，總共收集166有效問卷，而研究結果顯示：(1)心理福祉的高低的確受到人際關係知覺的影響，但不受發聲程度的影響；(2)人際關係知覺受網路人際關係影響，但不受自我揭露影響；(3)發聲接受到自我揭露以及網路人際關係的影響。

With social networking sites in recent years rapid development, the world's largest social networking site Facebook has more than one billion membership in the world. According to the statistical data, Taiwan has more than 50% of the population using Facebook, and the average frequency of using Facebook per day is constantly rising annually. This study wants to use self-disclosure, internet interpersonal relationships, perceived success, voice, and uses and gratifications paradigm to confer the level of user psychological well-being after using Facebook. We collected 166 valid questionnaires, and the result shows (1) Psychological well-being is affected by the level of perceived success, but not affected by voice. (2) Perceived success is affected by internet interpersonal relationships, but not affected by self-disclosure. (3) Voice is affected by self-disclosure and internet interpersonal relationships.