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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎 | |
| dc.contributor.author | Keng-Jiu Liu | en |
| dc.contributor.author | 劉耕睿 | zh_TW |
| dc.date.accessioned | 2021-06-16T16:03:24Z | - |
| dc.date.available | 2023-07-01 | |
| dc.date.copyright | 2013-07-08 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-02 | |
| dc.identifier.citation | 中文文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62500 | - |
| dc.description.abstract | 隨著社群網站在近幾年快速的發展，全球最大的社群網站Facebook如日中天，全球會員數高達十億，而根據資料顯示台灣也已經有高達50%以上的人口使用Facebook，每人平均一天的使用次數與使用時間更是每年不斷的攀升，由此可以發現Facebook已經不知不覺中成為了大多數使用者生活中的一部分。因此本研究希望藉由自我揭露、網路人際關係、人際關係知覺與發聲為主要議題，並引用使用者滿足理論為概念性架構，進而探討使用者在Facebook中所獲得的心理福祉高低。
本研究利用問卷發放形式收集資料，總共收集166有效問卷，而研究結果顯示：(1)心理福祉的高低的確受到人際關係知覺的影響，但不受發聲程度的影響；(2)人際關係知覺受網路人際關係影響，但不受自我揭露影響；(3)發聲接受到自我揭露以及網路人際關係的影響。 | zh_TW |
| dc.description.abstract | With social networking sites in recent years rapid development, the world's largest social networking site Facebook has more than one billion membership in the world. According to the statistical data, Taiwan has more than 50% of the population using Facebook, and the average frequency of using Facebook per day is constantly rising annually. This study wants to use self-disclosure, internet interpersonal relationships, perceived success, voice, and uses and gratifications paradigm to confer the level of user psychological well-being after using Facebook.
We collected 166 valid questionnaires, and the result shows (1) Psychological well-being is affected by the level of perceived success, but not affected by voice. (2) Perceived success is affected by internet interpersonal relationships, but not affected by self-disclosure. (3) Voice is affected by self-disclosure and internet interpersonal relationships. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T16:03:24Z (GMT). No. of bitstreams: 1 ntu-102-R00724025-1.pdf: 2763059 bytes, checksum: b5b3cee5596386cc1d1986f46a35f822 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 目錄
審定書...............................................................................................................................# 誌謝 i 摘要 ii Abstract iii 目錄 iv 圖目錄 vi 表目錄 vii 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的與問題 4 1.3 研究流程 4 第二章 文獻回顧 6 2.1 CMC相關介紹 6 2.1.1 電腦中介傳播(computer-mediated communication, CMC) 6 2.1.2 虛擬社群(Virtual Community) 7 2.1.3 Facebook 9 2.2 自我揭露(self-disclosure) 9 2.3 網路人際關係(Internet Interpersonal Relationships) 11 2.4 人際關係知覺成功度(Perceived Success) 13 2.5 發聲(Voice) 14 2.6 心理福祉(psychological well-being) 15 第三章 研究方法 16 3.1 研究架構 16 3.2 假說推論 17 3.3 研究設計 19 3.3.1問卷設計 19 3.3.2抽樣方法 20 3.4 研究變數定義與衡量 20 3.4.1自我揭露 20 3.4.2網路人際關係 21 3.4.3人際關係知覺成功度 22 3.4.4發聲 23 3.4.5心理福祉 23 3.5 統計分析方法 24 第四章 資料分析 25 4.1 基本資料分析 25 4.1.1性別 25 4.1.2年齡 25 4.1.3職業 25 4.1.4月平均收入 26 4.1.5是否有使用Facebook的經驗 26 4.1.6朋友數 26 4.1.7平均一天使用次數 26 4.1.8平均一天花的時間 27 4.2 衡量模性變數 27 4.3 信、效度分析 29 4.4 結構關係模式分析 30 4.4.1潛在變數與觀測變數 30 4.4.2模型估計結果 32 4.5 假說檢定 33 第五章 結論與建議 37 5.1 結論 37 5.2 行銷意涵 39 5.3 研究限制 39 5.4 後續研究方向 40 參考文獻 42 | |
| dc.language.iso | zh-TW | |
| dc.title | 社群網站使用者自我揭露、網路人際關係與心理福祉之因果模型研究 | zh_TW |
| dc.title | A Causal Model of User Self-disclosure, Internet Interpersonal Relationships and Psychological Well-being in Social Network Service Sites | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王仕茹,許秋萍 | |
| dc.subject.keyword | 自我揭露,網路人際關係,心理福祉,使用者與滿足理論,發聲,人際關係知覺, | zh_TW |
| dc.subject.keyword | self-disclosure,internet interpersonal relationships,perceived success,voice,psychological well-being,uses and gratifications, | en |
| dc.relation.page | 45 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-07-02 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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