Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880
Title: | Words into Action 企業計劃 Words into Action Business Plan |
Authors: | Roberto Ivan Luzcando Cuan 呂亦凡 |
Advisor: | 黃俊堯(Chun-yao, Huang) |
Keyword: | 教育,禮物,特價,打折,折價卷,商業,遊戲, business plan,app,learning,taiwan,games,reward,coupons,digital,offers, |
Publication Year : | 2014 |
Degree: | 碩士 |
Abstract: | In the last decade many online educational tools have appeared in the market, most of them offering educational experiences that focus on the convenience of learning with interactive videos, voice recordings with dialogues etc. However, regardless of the content that these learning products offer, they all ignore one thing: the way a learner’s brain works regarding the importance of rewards and how they influence learning. This is where Words into Action steps in to provide a solution that considers the value of users by providing a learning experience that integrates scientifically proven learning tools with an amazing reward system.
Words into Action also considers the value of it’s partner companies, so it also serves as a digital plaza where companies can engage potential customers and at the same promote their brands, products and services without disturbing the user’s learning experience. Instead of companies interacting with the users through annoying ads, users in Words into Action interact with the brands themselves, they do it voluntarily and get rewarded by doing so. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-103-1.pdf Restricted Access | 10.14 MB | Adobe PDF |
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