請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-yao, Huang) | |
| dc.contributor.author | Roberto Ivan Luzcando Cuan | en |
| dc.contributor.author | 呂亦凡 | zh_TW |
| dc.date.accessioned | 2021-06-16T05:10:02Z | - |
| dc.date.available | 2014-08-25 | |
| dc.date.copyright | 2014-08-25 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-08-19 | |
| dc.identifier.citation | • https://www.industry-incentive.taipei.gov.tw/eng_Page_projintro.aspx
• http://psychology.jrank.org/pages/467/Paired-Associate-Learning.html • http://www.foreignlanguageexpertise.com/about.html • http://www.euromonitor.com/taiwan/country-factfile • http://win.dgbas.gov.tw/dgbas04/bc2/ics100F/General/TT32.pdf • http://www.thinkwithgoogle.com/articles/the-power-of-gen-c-connecting-with-your-best-customers.html#?q=online%20engagement • http://focustaiwan.tw/news/aeco/201405170004.aspx • https://www.zondle.com/publicPages/theScienceBehind.aspx • http://www.prnewswire.com/news-releases/coupon-facts-report-reveals-evolving-media-mix-and-marketing-strategies-247066481.html • http://www.savings.com/blog/post/infographic-the-coupon-industry.html • http://www.ipeen.com.tw/coupon/ • http://www.euromonitor.com/taiwan/country-factfile • http://www.mycoupon.com.tw • http://www.emarketer.com/Article/In-App-Purchases-Take-Over-App-Revenues/1010491 • http://www.appn2o.com/conversion-rate-mobile-apps/ • http://search.proz.com/employers/rates • http://en.wikipedia.org/wiki/Spacing_effect • http://en.wikipedia.org/wiki/Spaced_repetition#Software • http://en.wikipedia.org/wiki/Hermann_Ebbinghaus • http://psychclassics.yorku.ca/Ebbinghaus/wozniak.htm • http://focustaiwan.tw/search/201405170004.aspx?q=google • http://www.thinkwithgoogle.com/infographics/flipping-from-exposure-to-engagement.html • http://www.qr2coupon.net/en/products • https://www.facebook.com/note.php?note_id=10150675727637217 • http://www.emarketer.com/Article/In-App-Purchases-Take-Over-App-Revenues/1010491 • http://www.appn2o.com/conversion-rate-mobile-apps/ • http://www.commonsenseadvisory.com/Portals/0/downloads/120531_QT_Top_100_LSPs.pdf • http://analystreport.weebly.com/business-review.html • http://www.tradingeconomics.com/taiwan/indicators • http://www.slideshare.net/digitaljungle/taiwanese-social-media-and-internet-fast-facts • http://eng.stat.gov.tw/ct.asp?xItem=35547&ctNode=1624&mp=5 • http://nutritionwonderland.com/2009/07/understanding-our-bodies-dopamine-rewards/ • https://developer.apple.com/programs/ios/ • https://support.google.com/googleplay/android-developer/answer/112622?hl=en • http://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y109.pdf • http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Small_and_medium-sized_enterprises • http://www.census.gov/econ/susb/historical_data.html • NCH Marketing Services, Inc.: “Coupon Facts Report 2013”, February 2014 • Experian Simmons: “12-month Market Study”, Summer 2013. • Juniper Research: “Coupon Mobile Coupons Strategies, Opportunities & Forecasts 2012-2017” • Charles Duhigg: “The Power of Habit”, 2012 Edition • Google: “The Power of Gen C: connecting with your best customers” article, January 2014 • Google: “The Engagement Project- Flipping the funnel: from exposure to engagement”, August 2013 • Market Intelligence & Consulting Institute: “Taiwan Market Survey”, June 2011 to October 2011 • Directorate General of Budget, Accounting and Statistic of Taiwan: “Business Digitalization of Enterprises of all industries by Subsector Report”, Year 2011. • Department of Investment Services, Ministry of Economic Affairs: “Taiwan - Your ideal partner in Asia”, March 2013 • Digital Content Industry Promotion Office, Ministry of Economic Affairs of Taiwan: “Investment Opportunities in the Digital Content Industry in Taiwan”, May 2013 • Taiwan Network Information Center: Wireless Internet Usage in Taiwan Summary Report of the July 2012 Survey • PricewaterhouseCoopers Taiwan (PwC Taiwan): “Introduction to Taiwan Tax Rules” – Taiwan Pocket Tax Book 2011 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55880 | - |
| dc.description.abstract | In the last decade many online educational tools have appeared in the market, most of them offering educational experiences that focus on the convenience of learning with interactive videos, voice recordings with dialogues etc. However, regardless of the content that these learning products offer, they all ignore one thing: the way a learner’s brain works regarding the importance of rewards and how they influence learning. This is where Words into Action steps in to provide a solution that considers the value of users by providing a learning experience that integrates scientifically proven learning tools with an amazing reward system.
Words into Action also considers the value of it’s partner companies, so it also serves as a digital plaza where companies can engage potential customers and at the same promote their brands, products and services without disturbing the user’s learning experience. Instead of companies interacting with the users through annoying ads, users in Words into Action interact with the brands themselves, they do it voluntarily and get rewarded by doing so. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T05:10:02Z (GMT). No. of bitstreams: 1 ntu-103-R01749032-1.pdf: 10384498 bytes, checksum: 32e615bb22b19512efca00c4fa099994 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Contents
口試委員會審定書 i Table of contents ii List of charts vi List of figures vii List of tables ix 1. Executive Summary 1 1.1 Objectives 2 1.2 Mission 3 1.3 Products and Services 4 1.4 Keys to Success 5 1.5 Business Model 6 1.6 Highlights 7 2. Company summary 8 2.1 Company Ownership 8 2.2 Start-up Summary 9 3. Products and Services 14 3.1 Creating Value 14 3.1.1 Value for Users 14 3.1.2 Value for Companies 15 3.2 Introduction to WIA Reward System 16 3.3 WIA Reward System 17 3.3.1. Four ways to get rewarded 17 3.3.2 Obtainable Rewards 18 3.3.3 Using Stickers and Obtaining Digital Coupons 20 3.3.3.1 Deals Section 20 3.3.3.2 Random Reward Selection Games 22 3.4 WIA Learning System 26 3.4.1 Learning Mode 26 3.4.1.1 The Flashcards 28 3.4.1.2 “Mnemonics” 29 3.4.2 Practice Mode 31 3.4.2.1 Practice types 32 3.4.2.2 Memorizing process within Practice Mode 36 3.4.3 Duels 39 3.4.4 Participation in the WIA Community 40 3.5 WIA for Companies 42 3.5.1 Comprehensive Marketing Support 44 3.5.2 Digital Mobile Coupon System (DMCS) 45 3.5.3 WIA’s Company Profile Dashboard 51 3.5.4 Brand and Product Promotion through Direct Challenges & other company interactions 54 3.5.5 Partner Program 56 3.5.6 Customer Support 56 3.6 Technology 57 3.7 Competitive Comparison 58 4. Market Analysis 59 4.1 Industry Analysis 59 4.1.1 Economic Stats of Taiwan 59 4.1.2 Digital Content Industry 60 4.1.3 E-Learning & Mobile Apps Industries 61 4.1.4 E-commerce Industry 61 4.1.4.1 Mobile payments 62 4.1.5 About the Coupon Industry 63 4.1.6 Other important facts about Taiwan 65 4.1.7 Porter’s 5 Forces Analysis 66 4.2 Market Segmentation 69 4.3 Competitor Analysis 72 4.3.1 What makes WIA different from other coupon providers? 75 4.4 Competitive Advantage and Comparative Evaluation 79 5. Strategy and Implementation 80 5.1 Position Strategy 80 5.2 Product and Service Strategy 82 5.2.1 For Companies 82 5.2.2 For users 82 5.3 Pricing Strategy 84 5.3.1 Subscriptions to WIA Digital Mobile Coupon System 84 5.3.2 Subscriptions to WIA Services Platform 85 5.3.3 Fraction of the value of the redeemed coupon 87 5.3.4 In-app sales for Virtual Store items 87 5.4 Distribution Channels 88 5.5 Sales & Marketing Strategy 88 5.6 Sales Forecast 90 5.6.1 Sales forecast for the first year 90 5.6.2 Sales Forecast for the following 5 years 93 6. Management Summary 96 6.1 Management Team 96 6.2 Ownership 98 6.3 Personnel Plan 99 7. Financial Plan 101 7.1 Taiwan Government Subsidy 101 7.2 General Assumptions 102 7.3 Break-even Analysis 103 7.4 Projected Profit and Loss 104 7.5 Projected Cash Flow 107 7.6 Projected Balance Sheet 109 8. References 110 8.1 Reports, Surveys & Studies references 110 8.2 Website references 111 9. Appendix 114 Item 1: Taipei Municipal Self-Government Ordinance for Industrial Development 114 Item 2: Regulations of Subsidies & Incentives for Taipei Industry 119 Item 3: Pair Associated Learning 124 Item 4: Milestones for the future -Translation services 126 List of Charts Chart 1-1 Highlights (by thousands) 7 Chart 2-1 Start-up Funding (by thousands) 9 Chart 2-2 Estimated Business Start-up Expenses 11 Chart 2-3 Funding Sources (by thousands) 13 Chart 4-1 Readiness and willingness to use online mobile payment methods in Taiwan in 2012 62 Chart 4-2 Breakdown of Coupon Categories 63 Chart 5-1 Forecasted Revenues for the first year 90 Chart 5-2 Total Forecasted Sales for the next 5 years 93 Chart 6-1 Ownership Distribution 98 Chart 7-1 Break-even Analysis (by thousands) 103 Chart 7-2 Gross Margin for the following 5 years 104 Chart 7-3 Net Profit for the following 5 years 105 Chart 7-4 Cash Flow for the following 5 years 107 List of Figures Figure 1-1 Words into Action Platform 4 Figure 3-1 Words into Action Concept 14 Figure 3-2 Four ways to get rewarded 17 Figure 3-3 Obtainable Rewards 18 Figure 3-4 Obtaining Digital Coupons with Stickers 20 Figure 3-5 Screenshots of Deals Section 21 Figure 3-6 Probability of getting a reward 22 Figure 3-7 Disguised Survey Sample 24 Figure 3-8 Scratch & Win Game 24 Figure 3-9 Spin the Wheel 25 Figure 3-10 Learning Mode 26 Figure 3-11 Screenshots of the Learning Experience 27 Figure 3-12 Three Sided Flashcard 28 Figure 3-13 Three Sided Flashcard appearance 28 Figure 3-14 Flashcard without a Mnemonic 29 Figure 3-15 Flashcard with a Mnemonic created by someone else 30 Figure 3-16 Flashcard with a Mnemonic created by John 30 Figure 3-17 Practice basic interface 32 Figure 3-18 Select the correct answer (4 options) 32 Figure 3-19 Select the correct answer (6 options) 33 Figure 3-20 Select the correct answer (inversed 4 options) 33 Figure 3-21 Match the word with the correct image. 33 Figure 3-22 Select the word that you hear 34 Figure 3-23 Drag the words to form a sentence 34 Figure 3-24 Word match (6 options) 34 Figure 3-25 Graphic deletion 35 Figure 3-26 Build the words (applies to western languages only) 35 Figure 3-27 Leitner System 36 Figure 3-28 Scheduled Repetitions & Reminders 37 Figure 3-29 WIA helping companies reach their goals 42 Figure 3-30 Branded Learning Content Samples 55 Figure 4-1 Porter’s Five Forces Analysis 66 Figure 4-2 Brand Exposure vs. Brand Engagement 75 Figure 4-3 SWOT Analysis 79 Figure 5-1 Three-year milestones for WIA 94 Figure 9-1 Stimulus and Response 124 Figure 9-2 Learning Stimulus and Response in both ways 125 Figure 9-3 Relationship of 2 different items as a unit 125 List of Tables Table 1-1 Words into Action Business Model 6 Table 1-2 Highlights 7 Table 2-1 Start-up Funding 10 Table 2-2 Estimated Business Start-up Monthly Expenses 11 Table 2-3 Estimated Business Start-up One-time Costs 12 Table 2-4 Total Estimated Business Start-up Costs 12 Table 2-5 Funding Sources (by thousands) 13 Table 4-1 Economic statistics of Taiwan 59 Table 4-2 Taiwan's Digital Content Industrial Output Value in US$ in 2012 60 Table 4-3 Breakdown of Coupon Categories 64 Table 4-4 Internet user growth in Taiwan 65 Table 4-5 Competitor Online Statistics 73 Table 4-6 Competitor Analysis by features 74 Table 5-1 Company Subscriptions to WIA Digital Mobile Coupon System 84 Table 5-2 Pricing Plans for WIA Services Platform 85 Table 5-3 WIA Services Price Description 85 Table 5-4 Company Profile Add-ons Services Price Description 86 Table 5-5 Brand Engagement Services Price Description 86 Table 5-6 Disguised Surveys Services Price Description 86 Table 5-7 Scratch & Win Coupon Services Price Description 87 Table 5-8 Virtual Store items for In-App Sales 88 Table 5-9 Total Forecasted revenues for WIA Platform 90 Table 5-10 Forecasted Revenues from Subscriptions to WIA Digital Mobile Coupon System 91 Table 5-11 Forecasted Revenues from Subscriptions to WIA Services Platform 91 Table 5-12 Forecasted Coupon Claims 91 Table 5-13 Forecasted Revenues from the value of redeemed coupons 92 Table 5-14 Forecasted revenues from In-App Sales 92 Table 5-15 SMEs numbers by selected industries of expected potential markets 94 Table 6-1 Personnel Monthly Salary 99 Table 6-2 Personnel Plan Salary over the years 99 Table 6-3 Payroll taxes over the years 100 Table 7-1 Government Subsidy and Loan description 101 Table 7-2 General Assumptions for the next 5 years 102 Table 7-3 Break-even Analysis (by thousands) 103 Table 7-4 Gross Margin for the following 5 years 104 Table 7-5 Net Profit for the following 5 years 105 Table 7-6 Pro Forma Profit & Loss 106 Table 7-7 Cash Flow for the following 5 years 107 Table 7-8 Pro Forma Cash Flow for the next 5 years 108 Table 7-9 Pro Forma Balance Sheet for the next 5 years 109 Table 9-1 Taipei Municipal Self-Government Ordinance for Industrial Development Regulations 114 | |
| dc.language.iso | en | |
| dc.subject | 折價卷 | zh_TW |
| dc.subject | 教育 | zh_TW |
| dc.subject | 特價 | zh_TW |
| dc.subject | 打折 | zh_TW |
| dc.subject | 禮物 | zh_TW |
| dc.subject | 商業 | zh_TW |
| dc.subject | 遊戲 | zh_TW |
| dc.subject | offers | en |
| dc.subject | business plan | en |
| dc.subject | app | en |
| dc.subject | learning | en |
| dc.subject | taiwan | en |
| dc.subject | games | en |
| dc.subject | reward | en |
| dc.subject | coupons | en |
| dc.subject | digital | en |
| dc.title | Words into Action 企業計劃 | zh_TW |
| dc.title | Words into Action Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林修葳,郭佳瑋 | |
| dc.subject.keyword | 教育,禮物,特價,打折,折價卷,商業,遊戲, | zh_TW |
| dc.subject.keyword | business plan,app,learning,taiwan,games,reward,coupons,digital,offers, | en |
| dc.relation.page | 127 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-08-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 10.14 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。