紡織傳統產業轉型契機－以和明紡織公司爲例

Abstract

任何產業均有成長期與衰退期，即使是高科技產業，也可能因為環境變化、其他外在因素等，逐漸演變成為一般傳統產業，所以當企業面臨外在競爭情勢急遽變化，必須要能夠適時創造新的商機與因應策略。臺灣紡織工業是一個勞動人力密集且對外部市場依存度較大的產業，亦為目前臺灣政府輔導傳統產業升級的重要產業指標之一。然而，當今全球紡織工業市場前景仍具不確定性，其產業特性與全球金融市場信用危機、美國與歐盟經濟成長近年來逐漸趨緩、原油價格跌宕起伏等有關，故目前臺灣紡織工業仍然是充滿挑戰。本研究目的為(1)檢視現今紡織工業市場之產業發展脈絡和商業模式；(2)探索臺灣個案公司升級轉型可預見之商業機會與困難障礙。本研究以個案研究法對臺灣個案公司之企業營運策略與規劃進行研究，此外，本研究利用SWOT分析探討企業之決策與潛在的經營問題，並嘗試提出因應對策，針對個案公司如何升級轉型才能突破現有瓶頸和難處，並詳述個案公司建立之轉型商業模式、了解在轉型過程中可能遭遇到的瓶頸與克服方法提出相關建議，並對個案公司提出適當建議以及未來企業之發展方向。

An industry has a growing and a recession, even a high-tech industry. Due to the environmental changes and the external factors, a high-tech industry may be transformed into a traditional industry. Thus, when enterprises are facing rapid changes in an external competitive situation, we need to create new business opportunities and strategies immediately. For example, Taiwan's textile industry which is a labor-intensive industry has a great labor-dependence on external markets. Also, it is one of the important traditional industries that Taiwanese government aims to upgrade. However, the prospects of textile industry markets remain uncertain recently, so Taiwan's textile industry is still facing challenges. To improve the proposed situation, we analyze the business strategies and potential difficulties of a textile company from the viewpoint of operating and planning. The purpose of this study is (1) to examine the textile industry development and its associated business models; (2) to explore the business opportunities and the obstacles which Taiwan's company may be faced with. Taiwan H Textile Company is used to illustrate the proposed models as a case company. We interview the executives of Taiwan H Textile Company as a case data, observing the operating strategies and transformation strategies of them. Case study method is utilized to analyze what the business opportunities and the obstacles which Taiwan's company may be faced with in the phases of transformation and upgrading. Also, we apply SWOT analysis to investigate what the potential operating problems of textile enterprises and how to overcome the existing bottlenecks and difficulties of the case company. The case results can advise the textile enterprises how to react immediately when they are facing the phases of transformation and upgrading.