請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20565
標題: | 從社區到線上社群的政治性消費研究:以農食共同購買社團為例 The political consumerism research from community to Facebook community: The fields study of agriculture products buying-together groups on Facebook |
作者: | Yu-Hsuan Lin 林育瑄 |
指導教授: | 周桂田(Kuei-Tien Chou) |
共同指導教授: | 岳修平(Hsiu-Ping Yueh) |
關鍵字: | 政治性消費,網路社群,日常生活行動主義,次級政治體,共同購買, political consumerism,online community,sub-political,everyday activism,buycott, |
出版年 : | 2020 |
學位: | 碩士 |
摘要: | 政治性消費行為期望透過日常行為來改變世界,而結合網路工具的應用,或許可以賦予公民參與行為新的發展可能。共同購買作為政治性消費行為的實踐方式,在台灣行之有年,最早由主婦聯盟生活消費合作社發起,並在近幾年有許多小型團體以網路社群為基礎加入共同購買的行列。本文討論共同購買結合網路社群時,會產生什麽樣的購買模式,以及團體如何建構與消費者及生產者間的信任關係,又如何運用新的線上工具協助共同購買。並進一步將消費者劃分為持有弱、中、強三種維度的政治性動機的參與者,討論參與理由與持續參與的緣故,以及網路工具和線上社群和政治性消費間的關聯。
研究發現,儘管本文使用政治性消費行為來定義,但此處所指稱的政治性應被認定為更廣義的公民與社會參與行為,而非狹義的影響政治決策,且參與者也不一定認同自己是「政治的」。網路則被視為一種解決困境的工具,同時能提供更多人加入共同購買的契機,並減少參與政治性消費行為與資訊傳遞的成本,使個人可以成為團體運轉的支撐節點。儘管網路可以擴大觸及人群,提高消費者參與的可能,但要深化參與、擴散議題力量,依舊需要更多內部的交流和認同才能達成。此外,部分參與者甚至會有意識的在社群中迴避談論爭議性或與食物較無關聯的議題。而在關注議題上,這些組織所關注的議題首要重視個人食安,其後會將關心議題擴散至農民種植模式與環境議題上。小型的線上共同購買團體在議題影響方面也有限,參與的消費者不主張造成立竿見影的顯著影響,而是認為這種行為或許能替未來提供一個改變的契機。 Political consumption is a new consumption type which focus on solving the problems caused by the capitalism society, especially after the green revolution, there were more problems led by over-production. Furthermore, in the information society, combining with the development of the ICT, political consumerism gives citizens more opportunities to join the governance. The buying together action can be seen as a practice of political consumption, where its history in Taiwan be can traced back to 1990s formed by Homemakers Union Consumers Co-op first. But in the recent years, there are many small online buying-together groups emerge. This research wants to discuss the practice of the political consumerism in Taiwan and how it will performance when its combines with the internet and the SNS, including how to form the trust mechanism of the group and how to using online tool into the buying-together movement. This research also tries to define the political consumers into three different classifications, the weaks, the mediums and the strongs, and find the reasons why consumers pursuit the political consumption. The results indicated that although I use political consumerism to describe these consumer’s behaviors, these people actually do not think they are doing something political, but rather be the civil engage action. Besides, the research found the Internet can cut down the cost of joining or create the buying-together groups, because the Internet allows group operation only rely on one person. Therefore, it can give more people the opportunities to join the buying together movement. However, if the group want to make deeper connection with its members, and let members have higher willing to participate the movement, they need to have more experience exchange and emotional support inside the group. Besides, the consumers also participate into the planet procedure and help producers solving the problems. The group’s concerns are focus on personal’s security first, but the influences also expand to the environmental issue and community construction issue later. This action does not focus on changing the society immediately, but expect itself can make the differences in the future. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20565 |
DOI: | 10.6342/NTU202004144 |
全文授權: | 未授權 |
顯示於系所單位: | 國家發展研究所 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
U0001-2008202015584300.pdf 目前未授權公開取用 | 2.7 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。