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標題: | 商業模式再創新之個案研究-以聯發科在智慧型手機市場的發展為例 A Case Study of Reinvention of Business Model-The Development of MediaTek for the Smartphone Market |
作者: | Jong-Woei Chen 陳忠偉 |
指導教授: | 郭瑞祥(Ruey-Shan Guo) |
共同指導教授: | 廖咸興(Hsien-Hsing Liao) |
關鍵字: | 商業模式再創新,破壞性創新,智慧型手機,IC設計,聯發科, Reinvention of a business model,Disruptive innovation,Smart-phone,IC design,MediaTek, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | 本研究主要目的在基於商業模式創新的觀點,分析一個聯發科在智慧型手機晶片產業的四大關鍵成功因素。本研究發現,聯發科透過軟硬體的整合與服務,提供客戶最完整的解決方案,縮短產品上市的時間;同時,聯發科願意投入大量的研發經費,以取得技術上的持續進步,並在通訊技術、多媒體技術以及軟硬體平台整合這三個領域,透過授權與購買專利、併購、轉投資與策略聯盟等方式來彌補不足之處,強化其技術資產;聯發科也透過提供參考設計上可以使用的元件清單,連結周邊產業,建立完整的供應鏈;最後,聯發科在選擇產品時,會在技術採用生命週期已經跨越鴻溝時才切入市場,以享受規模經濟所帶來的低成本效益。
聯發科在由功能型手機切入智慧型手機時,曾經在2010年錯失先機,造成客戶流失與業績下滑。後來重新重視「顧客導向」的精神,積極聆聽客戶的聲音,並專注於技術上的突破,透過各部門確實的執行力,重新恢復業績的成長,2013年起在智慧型手機晶片市場再次取得客戶的認同。 The main purpose of this thesis is to understand the four key elements in reinvention of a business model by analyzing MediaTek, a leading chipset provider in the smart-phone industry. This study found that MediaTek provided customers the most complete solutions to shorten the time to market through the software and hardware integration and services; at the same time, MediaTek are willing to invest a lot in R&D expense to continuously strengthen its technological assets in communication, multimedia and platform integration areas, including through licensing and purchasing of patents, mergers and acquisitions, and strategic alliances or other ways; MediaTek also provided a qualified vendor list for the key elements can be used on its reference design to establish a complete supply chain; for the choice of new products, MediaTek stepped into the markets when the technology has been crossing the chasm in the technology adoption life cycle, in order to enjoy the low-cost benefits from the economies of scale. When cutting in smart-phone business from feature phone business, MediaTek made some mistakes and missed the opportunities in 2010, resulting in the loss of customers and the big fall in revenue. After two years, with renewed emphasis on 'customer-oriented' spirit, MediaTek listened to customers actively and focused on technological breakthroughs through the strong executive power of all the departments,and then finally restored the revenue growth in 2013 in the smart-phone chipset market and obtained customers’ recognition again. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/18151 |
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顯示於系所單位: | 財務金融組 |
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