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Showing results 1 to 15 of 15

Publication Year	Title	Author(s)	Department
2025	Edgino 商業計畫：透過成果導向與永續商業模式普及邊緣人工智慧 Edgino’s Business Plan: Democratizing Edge AI via an Outcome-Based and Sustainable Business Model	李英群; YING CHUN LEE	企業管理碩士專班
2024	LINE訊息長度與格式對品牌忠誠度之影響 The Impact of LINE Message Length and Format on Brand Loyalty	鄭立儀; Li-Yi Zheng	國際企業學系
2024	五大人格特質、自我概念與社會責任消費之關聯探究 The Relationship Between the Big Five Personality Traits, Self-Concept, and Socially Responsible Consumption	許庭瑄; Ting-Hsuan Hsu	國際企業學系
2024	以TOE架構探討數位賦能之企業永續管理，以台灣電子產業為例 Exploring Digitally-Enabled Corporate Sustainability Management through the TOE Framework: A Case Study of the Electronics Industry in Taiwan	鄭晴文; Ching-Wen Cheng	國際企業學系
2024	以擴展的 TPB 理論探討臺灣消費者對綠色快速消費品的願付溢價 Exploring Taiwanese Consumers' Willingness to Pay a Premium for Green FMCGs Using an Extended TPB Model	黃芸珩; Yun-Heng Huang	國際企業學系
2025	印尼獨角獸企業 GoJek 的成功關鍵因素分析：從市場環境到商業模式之綜合探討 An Analysis of the Key Success Factors Behind GoJek’s Rise as an Indonesian Unicorn: An Integrated Analysis of Its Market Environment and Business Model	吳東霖; Tong-Ling Wu	國際企業學系
2024	平台型廠商國際化的機會和挑戰-以FunNow海外市場為例 Navigating Opportunities and Challenges in Platform Firms' Internationalization: A Case Study of FunNow's Global Expansion	郭怡吟; Yi-Yin Kuo	企業管理碩士專班
2024	探討社交電商小紅書KOC發布內容特徵對消費者購買意願的影響 Exploring the Impact of KOC Content Characteristics on Consumer Purchase Intention in Social E-Commerce Platform Xiaohongshu	楊曉菁; Xiao-Jing Yang	國際企業學系
2024	整合科技接受模式與期望確認模式探討行動即時通訊持續使用意圖：以LINE官方帳號為例 The Impact of Consumer Perceived Characteristics on Continuance Usage Intention of Mobile Instant Messaging through the Technology Acceptance Model and Expectation Confirmation Model: An Example of Line Official Accounts	陳俞安; Yu-An Chen	國際企業學系
2023	疫情下，餐飲業之商業模式創新 Business model innovation of the catering industry under Covid-19	陳亭潔; Ting-Chieh Chen	國際企業學系
2025	票價結構與心理機制對航空消費者感知價值與決策行為之影響—以價格框架與損失規避為例 How Price Framing and Loss Aversion Shape Airline Consumers’ Perceived Value and Ticket Choice	潘奕安; Yi-An Pan	國際企業學系
2025	精緻餐飲與休閒餐飲結合的混合型餐廳模式：以台北現代消費者為對象之研究 Integrating Fine and Casual Dining – A Hybrid Restaurant Model for Modern Consumers in Taipei, Taiwan	辜昱銓; Yu-Chuan Koo	企業管理碩士專班
2025	臺灣駕駛對先進駕駛輔助系統之接受度研究：品牌信譽與感知價值的作用 A Study on Taiwanese Drivers' Acceptance of Advanced Driver Assistance Systems: The Role of Brand Credibility and Perceived Value.	龔亭安; Ting An Kung	國際企業學系
2024	論寵物性格特質期望與失驗對人寵飼養滿意度之影響，以寵物狗為例 The Impact of Pet Personality Trait Expectations and Disconfirmation on Human-Pet Ownership Satisfaction: A Case Study of Dogs	吳昊騰; Hao-Teng Wu	國際企業學系
2025	金控母公司ESG表現對其證券子公司績效的外溢效應 The Spillover Effects of ESG Performance of Financial Holding Companies on the Performance of Their Securities Subsidiaries	巫承宥; Cheng-You Wu	國際企業學系

Showing results 1 to 15 of 15