在泰國開設老人活動社區中心

Abstract

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Thailand is entering the stage of an aging society, with a growing number of retirees who are still healthy and independent that are eager to stay connected with the world around them. However, many of them face a common struggle after retirement, which is a loss of routine, social connection, and a sense of purpose. While existing services for the senior adults focuses on care or healthy support, there remains a gap in community-based solutions that encourage healthy aging through engagement, skill-sharing, and emotional well-being. This thesis presents a business plan for Grow; a neighborhood workshop activity café designed specifically for retired adults. Located in the Phra Khanong area, the café is both a social space and an activity space where retirees can participate in workshops, reconnect with their community, or work part-time based on their personal interests and skills. Beyond than just a café, the concept aims to create a sense of belonging where retirees feel valued, stay active, and age well in place. This business model is designed from real insights from our targeted consumers through surveys and interview with both senior adults and their children. The findings showed a strong desire among retirees to continue learning, remain socially connected, and contribute to society even after retirement. By offering a variety of activities, skill-based opportunities, and community space, Grow aims to address these needs. This thesis covers the full scope of business planning, from service offerings, marketing strategies, to financial projections. Starting with one café location, the long-term goal is to gradually expand into other neighborhoods, redefining what retirement can be in the current society. Grow is more than just a café, but a purpose-driven initiative that combines community, wellness, and opportunities. Encouraging retirees to enter a new chapter of life with meaning, connections, and possibilities.