電動自行車數位發展策略與開放式平臺研究

Abstract

電動自行車（e-bike）近年來迅速崛起，成為全球運輸的重要趨勢，其興起的原因可以從幾方面來看，環保意識的提升，隨著全球氣候變化的議題逐漸受到關注，人們開始尋求更環保的出行方式，電動自行車作為一種低碳排放的交通工具，受到越來越多人的喜愛，隨著都市化的進程加速，許多大城市交通狀況日益嚴重，電動自行車提供了一種靈活、高效且能夠避免交通擁堵的出行方式。 台灣的自行車產業全球知名，且具有產業優勢，首先，技術與製造能力：台灣已經有數十年的自行車製造經驗，從傳統的鋼架車到現代的碳纖維車，其技術與製造能力都在世界領先位置。其次，完整的產業鏈：從設計、原材料採購到生產製造以及後續的配件製造，台灣都具有完整且成熟的產業鏈。再者，品質與創新：台灣的自行車產品以高品質聞名，同時也不斷進行創新，使得其產品能夠滿足全球消費者的多樣需求，並且透過A-team的產業龍頭廠商做資訊整合、資源共用，不斷深化技術與產業價值創新。透過這五十年來業者的努力，在全球化網絡布建後，台灣的自行車廠商在全球都有深厚的合作關係，無論是在供應鏈管理或是市場銷售，都具有國際視野。 因此如能有效地整合具台灣優勢的自行車產業價值鏈，且透過軟體及硬體的整合，來更加地提高服務價值，會是下一個產業升級的關鍵機會，以及持續台灣優質產業做數位轉型升級的模範標竿。利用軟體及韌體的設計特點，如同手機一樣開發出一個開放式平臺（Open Platform）並且利用SaaS（Software as a Service）架構來使自行車在電動化的過程，可以更有附加價值的讓端對端FtoC（Factory to Consumer）縮短資訊與創新鏈，有效整合零件商、組車廠、品牌商、終端車店、騎行者。讓價值鏈可以透過整合平臺（Integration Platform）讓創新者可以在此平臺提出更有效益、更創新的功能應用。 本研究將透過知識管理平臺建構，來使傳統自行車產業在電子化、電動化，做數位轉型應用（Digital Transformation），以及使用開發式架構使電動自行車輛成為手機一樣的服務移動平臺，提高使用體驗以及串起數據價值鏈（Data Value Chain）。

E-bikes (electric bicycles) have risen rapidly in recent years, becoming an essential trend in global transportation. Their popularity stems from various reasons. As global climate change issues increasingly receive attention, there is a heightened awareness towards environmental protection. People are now gravitating towards more eco-friendly modes of transportation. E-bikes, as a low-carbon transportation option, are becoming more and more favored. With the accelerated urbanization process, traffic conditions in many major cities are worsening. E-bikes offer a flexible, efficient, and congestion-avoiding travel solution. Taiwan's bicycle industry is globally renowned and holds significant advantages. Firstly, in terms of technology and manufacturing capability: Taiwan has several decades of experience in bicycle manufacturing, from traditional steel-framed bikes to modern carbon fiber ones. Its technological and manufacturing capabilities are globally leading. Secondly, a comprehensive industry chain: From design and raw material procurement to production and subsequent parts manufacturing, Taiwan boasts a complete and mature industry chain. Furthermore, in terms of quality and innovation: Taiwan's bicycle products are renowned for their high quality, and there is a constant pursuit of innovation, ensuring their products cater to diverse global consumer needs. Through the efforts of industry-leading manufacturers, like the A-team, information is consolidated, resources are shared, and there's a continuous deepening of technological and industry value innovation. Over the past fifty years, after establishing a global network, Taiwanese bicycle manufacturers have forged strong partnerships worldwide, holding a global perspective in both supply chain management and market sales. Therefore, if we can effectively integrate the value chain of Taiwan's advantageous bicycle industry and enhance service value through software and hardware integration, it will be the key opportunity for the next industry upgrade. Moreover, it stands as a benchmark for the continued digital transformation and upgrade of Taiwan's quality industry. Using software and firmware design features, just as mobile phones do, developing an open platform and employing a SaaS (Software as a Service) framework, bicycles in the electrification process can add more value. This shortens the FtoC (Factory to Consumer) information and innovation chain, effectively integrating parts suppliers, bicycle assembly factories, brand merchants, end-retailers, and riders. This value chain can allow innovators to propose more beneficial and innovative functional applications through an integrated platform. Thus, this study will be constructing through the knowledge management platform, to digitally transform the traditional bicycle industry, electrify it, and use a developmental framework to turn the e-bike into a mobile service platform similar to mobile phones, enhancing user experience and stringing up the data value chain.