寫作精靈:為在臺灣的國際學生和工作者提供中文文件重寫服務

Abstract

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This business plan advocates for the creation of an innovative Chinese rewriting platform that caters to individuals both within and outside Taiwan who are studying Chinese or using it for work or study. This service aims to fill the current service gap in document rewriting, elevating the understanding of nuanced Chinese expressions and cultural contexts for non-native speakers. The service will be provided by Editors, who are native Chinese speakers, presently assumed to be residing in Taiwan, such young researchers, professionals, and students. The platform introduces three pricing tiers to suit different Requester requirements. The Basic Plan is intended for regular usage and includes additional add-on options for versatility. For more comprehensive support, the Upgrade Subscription Plan offers extensive rewriting services for a set number of documents. Lastly, the Premium Plan is tailored for occasional document editing, providing detailed editing services on a per-page basis. The thesis ventures into crucial areas, pinpointing the exact needs of the target audience through stringent market analysis, devising a scalable business model that responds to these needs, and developing an all-encompassing financial strategy to secure sustainability and growth. The research method encompasses primary data collection via surveys aimed at international students and workers to measure demand and preferences, along with secondary research to decode market dynamics and competitor tactics. Addressing the unmet needs of the increasing population of Chinese learners and international students in Taiwan, this platform aims to become a vital resource for global individuals wishing to improve their Chinese language documents. The thesis will present a detailed roadmap for the platform's development, incorporating strategic marketing approaches to effectively connect with and engage the target audience, as well as a financial model designed to ensure the platform's long-term feasibility and impact. The conclusion will underscore the platform's potential to fill a significant market void and to enrich the academic and professional lives of its Requesters. Furthermore, it will detail how the platform’s contributions towards fostering linguistic and cultural integration resonate with the broader educational aims in Taiwan’s multifaceted society.