請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91798
標題: | GOP Inc. 商業計畫書: 環境友善的餐飲包裝以推動緬甸環境永續 Business Plan for GOP Inc.: Eco-Friendly Food & Drink Packaging for Environmental Sustainability in Myanmar |
作者: | 王健勇 Pyae Sone Tun |
指導教授: | 堯里昂 Leon van Jaarsveldt |
關鍵字: | 商業計劃,環境永續性,緬甸,環保食品包裝, business plan,environmental sustainability,Myanmar,eco-friendly food packaging, |
出版年 : | 2024 |
學位: | 碩士 |
摘要: | none GOP Inc. produces and sells PE-coated paper food and drink packaging for food takeout in Myanmar. GOP Inc. aims to leverage a sustainable advantage compared to Myanmar's typical food packaging practices. The primary objective is to offer highly biodegradable paper-based food packaging that benefits the environment and society. Products are designed to be suitable for all kinds of restaurant chains and convenient to consumers who care for environmentally friendly packaging. The food and beverage industry has been identified as the most appropriate and promising sector for the target market for product differentiation during the initial phase of the business plan. GOP Inc. targets F&B restaurant chains, wholesalers, retailers, online food sellers, ghost kitchens, street food vendors, catering, coffee and drink shops. GOP Inc. invests US$ 476,190 (1 billion Myanmar Kyats) by the owner and will operate fully as a sole proprietorship. The company will build the factory and install the folding and printing machines in Pyay, Myanmar. Raw materials are both imported and sourced locally for production purposes. GOP Inc. plans to allocate funding towards developing its platform, workforce, marketing, advertising, and other essential expenses, believing this will lead to healthy and effective growth. In the future, GOP Inc. is considering extending the product expansion lines and raw material differentiation from agricultural-based materials to generate more revenue and sustain the business. Therefore, this business plan aims to evaluate the feasibility of GOP Inc. business model and its potential long-term profitability. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91798 |
DOI: | 10.6342/NTU202400492 |
全文授權: | 同意授權(限校園內公開) |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-112-1.pdf 授權僅限NTU校內IP使用(校園外請利用VPN校外連線服務) | 2.13 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。