請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91798完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 堯里昂 | zh_TW |
| dc.contributor.advisor | Leon van Jaarsveldt | en |
| dc.contributor.author | 王健勇 | zh_TW |
| dc.contributor.author | Pyae Sone Tun | en |
| dc.date.accessioned | 2024-02-22T16:46:29Z | - |
| dc.date.available | 2024-02-23 | - |
| dc.date.copyright | 2024-02-22 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-02-02 | - |
| dc.identifier.citation | References
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WorldBank. https://thedocs.worldbank.org/en/doc/aec7787efb398a369338cec9be5e9d4b-0070062023/original/MyanmarEconomic-MonitorJune2023aFragileRecovery.pdf World Bank Open Data. (2022). GDP Current US$ Myanmar. World Bank Open Data. Retrieved Jan 9, 2024 from https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=MM WorldBank. (2019). Myanmar Country Environmental Analysis. WorldBank. Retrieved September 12, 2023 from https://www.worldbank.org/en/country/myanmar/publication/myanmar-country-environmental-analysis | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91798 | - |
| dc.description.abstract | none | zh_TW |
| dc.description.abstract | GOP Inc. produces and sells PE-coated paper food and drink packaging for food takeout in Myanmar. GOP Inc. aims to leverage a sustainable advantage compared to Myanmar's typical food packaging practices. The primary objective is to offer highly biodegradable paper-based food packaging that benefits the environment and society. Products are designed to be suitable for all kinds of restaurant chains and convenient to consumers who care for environmentally friendly packaging. The food and beverage industry has been identified as the most appropriate and promising sector for the target market for product differentiation during the initial phase of the business plan. GOP Inc. targets F&B restaurant chains, wholesalers, retailers, online food sellers, ghost kitchens, street food vendors, catering, coffee and drink shops.
GOP Inc. invests US$ 476,190 (1 billion Myanmar Kyats) by the owner and will operate fully as a sole proprietorship. The company will build the factory and install the folding and printing machines in Pyay, Myanmar. Raw materials are both imported and sourced locally for production purposes. GOP Inc. plans to allocate funding towards developing its platform, workforce, marketing, advertising, and other essential expenses, believing this will lead to healthy and effective growth. In the future, GOP Inc. is considering extending the product expansion lines and raw material differentiation from agricultural-based materials to generate more revenue and sustain the business. Therefore, this business plan aims to evaluate the feasibility of GOP Inc. business model and its potential long-term profitability. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-02-22T16:46:29Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-02-22T16:46:29Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgments iii Executive Summary iv Motivation v List of Figures vi List of Tables vii Chapter 1. Introduction 1 1.1 Market Overview 1 1.2 Myanmar F&B Market 2 1.3 Myanmar Packaging Market 3 1.4 Myanmar Food Packaging Culture 5 Chapter 2. Business Concept of GOP Inc. 8 2.1 Company Introduction 8 2.2 Product Scenario 9 2.3 Materials and Technologies 11 2.4 Target Segment 12 2.5 Primary Investor or Source of Funding 13 Chapter 3. Market Analysis 14 3.1 Porter's 5 Forces Analysis 14 3.2 Swot Analysis 16 3.3 Pestel Analysis 19 3.4 Consumer Behavioral Research 33 Chapter 4. Business Models 44 4.1 The Value Proposition Canvas 44 4.2 Business Model Canvas 49 Chapter 5. Marketing 4ps Strategy 59 5.1 Product 59 5.2 Price 60 5.3 Place 61 5.4 Promotion 63 Chapter 6. Administration and Human Resource Functions 65 6.1 Organizational Structure and Functionalities 65 6.2 Human Resource Management Procedures 78 Chapter 7. Financial Projection 81 7.2 Key Assumptions on Financial Statement Projection 81 7.2 Key Assumption on Income Statement Projection 83 7.3 Break-Even Analysis 85 Chapter 8. Uncertainty And Risk 89 Chapter 9. Future Plan and Exit Strategy 90 References 91 Appendixes 97 Appendix A: Survey Questionnaires in English 97 Appendix B: Survey Questionnaires in Burmese 103 Appendix C: Lists of Potential Partners (Associations) 109 Appendix D: Possible Factory Land 110 | - |
| dc.language.iso | en | - |
| dc.subject | 商業計劃 | zh_TW |
| dc.subject | 環境永續性 | zh_TW |
| dc.subject | 緬甸 | zh_TW |
| dc.subject | 環保食品包裝 | zh_TW |
| dc.subject | environmental sustainability | en |
| dc.subject | Myanmar | en |
| dc.subject | business plan | en |
| dc.subject | eco-friendly food packaging | en |
| dc.title | GOP Inc. 商業計畫書： 環境友善的餐飲包裝以推動緬甸環境永續 | zh_TW |
| dc.title | Business Plan for GOP Inc.: Eco-Friendly Food & Drink Packaging for Environmental Sustainability in Myanmar | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-1 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 鄭名道;許文馨 | zh_TW |
| dc.contributor.oralexamcommittee | Cheng Ming Daw;Wen Hsin Hsu | en |
| dc.subject.keyword | 商業計劃,環境永續性,緬甸,環保食品包裝, | zh_TW |
| dc.subject.keyword | business plan,environmental sustainability,Myanmar,eco-friendly food packaging, | en |
| dc.relation.page | 110 | - |
| dc.identifier.doi | 10.6342/NTU202400492 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-02-06 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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