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Title: | 移動數位世代的分享經濟: 廣州攝影棚的空間演替與雲上日常 The Sharing Economy in the Mobile Digital Generation: Spatial Transformation of Guangzhou Photographic studio and Cloud-based Daily Life |
Authors: | 傅裕 Yu Fu |
Advisor: | 張聖琳 Sheng-lin Chang |
Keyword: | 攝影棚,分享經濟,移動數位世代,符號消費,空間生產, Photography Studio,Sharing Economy,Mobile Digital Generation,Symbol Consumption,Spatial Production, |
Publication Year : | 2023 |
Degree: | 碩士 |
Abstract: | 從白底證件照到婚紗攝影,攝影棚可謂是最早出現的常民化場景體驗經濟老牌服務業空間。而伴隨數位網路技術發展,衆多新媒介文化與視覺藝術類亞文化潮流正在不斷成爲青少年的新興生活方式。因應而生的新型攝影空間也為這一文化生活提供了實體體驗的場所與文化生產環境。此類攝影空間的運營模式打破了傳統攝影行業之空間佈局與營業模式,其經營者也發展出一套「雲地雙生」的生活日常。此種亞文化經濟模式逐漸擴散到更多主流商業文化之中,催生新一代數位符號消費文化。本文試圖呈現攝影棚空間的使用者與經營者如何通過移動數位化時代的新型經濟模式產生綫上與綫下的互動,與日常生活實踐。
本研究從廣州亞文化攝影棚切入田野,通過參與式觀察的質性研究方式考察記錄廣州不同攝影空間的成立、建造與經營模式,空間使用者與經營者的身份替換,以探究移動數位時代促發的場景體驗經濟、符號消費與新分享經濟模式之發展。通過比對亞文化攝影棚與商業攝影基地的空間演替,揭露現代審美汎化大環境下的亞文化主流化現象。其建設者和使用者身份的高度重叠,展現攝影棚空間之文化符號應用與日常實踐,雲地雙生的多重身份者得以在其中完成自我實現,達成了風格化上傳與文化的下載。最後,通過討論移動數位世代的綫上文化傳播對日常生活產生的影響,以「小紅書現象」為例,分析此新分享經濟背後的文化操控機制,是如何影響實體城市空間,與常民日常生活。最後,本文指出,在空間生產者與消費者的關係研究中,分享經濟與符號經濟的共生是以攝影空間為首的一系列城市新型態空間產業不斷演替的內動力。而在實空間與虛空間的關係討論中,流量的力量完全顛覆了城市空間的中心與邊陲。 From White Background ID Photos to Wedding Photography, photography studios have long been a pioneer in the commodification of experiential economy, serving as a prominent service industry space. With the development of digital internet technology, numerous subcultures and visual art trends within new media culture are continuously becoming the emerging lifestyle of young people. In response, new types of photography spaces provide physical experiential venues and cultural production environments for this cultural lifestyle. The operation model of such photography spaces breaks away from the traditional layout and business model of the photography industry, leading to a "dual existence in the cloud and on the ground" daily life for their operators. This subculture-driven economic model gradually permeates into mainstream commercial culture, giving rise to a new generation of digital symbol consumption culture. This study attempts to illustrate how users and operators of photography studio spaces generate online and offline interactions and engage in daily life practices through the new digital era economic model. Drawing from the field of Guangzhou subculture photography studios, this qualitative research employs participatory observation to examine and record the establishment, construction, and operation models of different photography spaces in Guangzhou, as well as the identity replacement between space users and operators. The aim is to explore the development of scene experiential economy, symbol consumption, and new sharing economic models catalyzed by the mobile digital era. By comparing the spatial transformation of subculture photography studios and commercial photography bases, the study reveals the mainstreaming phenomenon of subcultures within the context of modern aesthetic universalization. The highly overlapping identities of space builders and users demonstrate the application of cultural symbols and daily practices within photography studio spaces, wherein individuals with multiple identities in the cloud and on the ground achieve self-realization through style uploads and cultural downloads. Furthermore, by discussing the impact of online cultural transmission among the mobile digital generation on daily life, exemplified by the "Little Red Book phenomenon," the study analyzes the cultural manipulation mechanism behind this new sharing economy and how it affects physical urban spaces and everyday life. Finally, this article points out that in the study of the relationship between space producers and consumers, the symbiosis of the sharing economy and the symbolic economy is driven by a series of urban new-type spatial industries, with photographic space at the forefront, continuously evolving. In the discussion of the relationship between physical space and virtual space, the power of flow completely overturns the center and periphery of urban space. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/91505 |
DOI: | 10.6342/NTU202303565 |
Fulltext Rights: | 同意授權(限校園內公開) |
Appears in Collections: | 建築與城鄉研究所 |
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