蔣經國的形象塑造—以報紙與教科書為中心的觀察（1950-1988）

Abstract

本文從宣傳（propaganda）的層面切入，探討蔣經國的形象如何在媒體上，包括報紙、教科書，如何對蔣經國自 1950 年至 1988 年間的形象進行形塑。從相關的分析可看出，蔣經國的形象並非一成不變，而是隨著時代、需求而有不同的變化，最終打造諸如親民、青年導師、英明領袖、民主締造者等對蔣經國形象的「常識」。本文並非要探討蔣經國的執政功績與施政理念，而是著重探討宣傳工具如何論述蔣經國，並嘗試為蔣經國的評價提供一個新的面向。

This research delves into the propaganda aspect to examine how Chiang Ching-kuo''s image was formed in the media, including newspapers and textbooks, from 1950 to 1988. Through relevant analyses, it becomes evident that Chiang Ching-kuo''s image was not static but underwent various changes in response to the times and societal needs. Ultimately, a common understanding of Chiang''s image emerged, portraying him as an approachable leader, a mentor to the youth, a wise leader, and a creator of democracy. The focus of this article is not on evaluating Chiang Ching-kuo''s achievements and governing philosophy but rather on exploring how propaganda tools framed his image, aiming to offer a fresh perspective on the assessment of Chiang Ching-kuo.