越南咖啡產業之研究

Abstract

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Currently Vietnam is a major exporter of Robusta which is the main ingredient of instant coffee. However, low profitability from raw material production is restraining the progress of Vietnam's coffee industry. This study aims to provide directions for the future development of the industry. This study applies SWOT analysis to assess the strengths, weaknesses, opportunities, and threats of Vietnam's coffee industry in the past and present. Through SWOT analysis, this study proposes policies to add value to coffee products in order to enhance the position of Vietnamese coffee in line with the goals of sustainable development and ensure long-term success in the global market. This study present a comprehensive road map of sustainable development entails a multifaceted approach, including training and capacity-building programs for coffee farmers, promoting sustainable certifications and traceability systems in short term; sustainable land management practices, to improve the competence of process industry in order to add value of raw materials and market diversification in medium term and develop climate- smart practices and mitigate the risks posed by changing weather patterns in long term.