電競遊戲開發結合區塊鏈與遊戲化金融之策略研究：以Ａ公司為例

Abstract

在2021至2022年的目前，Web3市場中GameFi遊戲盛行，玩家為了獲利投入大量資金，造成多款爆紅的Play-to-Earn遊戲。但是這類型遊戲的生命週期短，遊戲性方面也尚未出現真正能比擬發展已久的Web2遊戲的作品。 本研究探討的A公司，致力與打造出首款3A等級並具有GameFi元素的遊戲作品，同時還加入了提高環境保護意識的議題與其中。截至作者攥文的九月，成立不到一年的A公司已經成功募資約250萬美金，估值為6500萬美金，並預期在下輪募資時的估值超過1億美金。 本研究將對於產業的分析，以及A公司的核心能力與其資源，進行個案研究分析。並為其設定的差異化定位策略展開分析討論，進而給予建議。

From 2021 to 2022, GameFi games are prevalent in the Web 3.0 market, and players invest a lot of money in order to make profits, resulting in a number of popular Play-to-Earn games. However, the life cycle of this type of game is short, and in terms of gameplay, there has not been a game that can really compare with the long-established Web 2.0 game. Company A discussed in this study is committed to creating the first 3A-level game with GameFi elements, and at the same time, it has also added the issue of raising awareness of environmental protection. As of September of this article, Company A, which was established less than a year ago, has successfully raised about 2.5 million US dollars, with a valuation of 65 million US dollars, and is expected to be valued at more than 100 million US dollars in the next round of fundraising. This thesis will conduct a case study analysis of the industry, as well as the core capabilities and resources of Company A. And analyze and discuss the differentiated positioning strategy set for it, and then give suggestions.