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Title: | 電業之經營與發展策略分析–以日本中國電力株式會社為例 The Management and Strategy Development Analysis of Power Company – for The Chugoku Electric Power Co., Inc |
Authors: | Chih-Hung Chen 陳智宏 |
Advisor: | 陳忠仁(Chung-Jen Chen) |
Keyword: | 中國電力株式會社,電力事業,五力分析,BCG矩陣,競爭策略, The Chugoku Electric Power Co., Inc,Electric power business,Five Forces Model analysis,BCG matrix,Competitive strategy, |
Publication Year : | 2020 |
Degree: | 碩士 |
Abstract: | 現處超競爭的時代,產業界線已經模糊,市場自由化的電業隨著互聯網時代的來臨,智慧家庭與微型電網等數位科技的應用服務已成為電力市場的重要趨勢。 與我國國情、地理環境相似、能源選擇同樣有限的日本,距2016年4月起全面開放電力零售自由化已屆滿4年,日本十大電打破業既有區域獨占的新商業模式逐漸成熟,電業開放競爭先於我國;面對數位化浪潮,改變原有的產業的思維與商業機會,也帶來產業成長與變革。 產業環境的改變牽動企業的競爭策略思維,本研究希望審視日本中國電力株式會社(以下簡稱中電公司)的產業情勢及分析主要競爭者,為未來台電為面對未來市場競爭做好準備,並作為的數位轉型策略的參考。 研究個案公司自2016年起售電量連三年下滑,面臨經營考驗。本研究希望透過Michael E. Porter (1979) 的五力模型來分析來分辨其電力事業、燃料供給事業及資訊通信事業所處外部環境的產業關鍵因素,並利用 Hamel and Prahalad (1990) 在《哈佛商業評論》發表的《企業核心能力》,來探討中電公司內部核心資源及能力之演化是否符合產業關鍵因素,再來利用 Bruce Henderson (1970) 為 Boston Consulting Group (BCG) 設計的 BCG 矩陣來分析各事業所處的相對狀態與角色定位,探討個案公司的事業組合,檢視所處的競爭地位與市場吸引力進行經營策略分析,最後試著探討成長策略之制定。 In the era of hyper-competition, the industry boundary has been blurred. With the advent of the Internet era, the application of digital technologies such as smart homes and microgrids has become an important trend in the electricity market. With similar national conditions, geographical environment and limited energy options, Japan has been fully completed power retail liberalization for four years since April 2016. Breaking the business model of monopolizing the exclusive areas of Japan ’s top ten power industries has gradually been matured, and power industry open competition precedes Taiwan. In the face of the wave of digitization, changing the existing industrial thinking and business opportunities brings about industry growth and transformation. The case company's electricity sales have been declining for three consecutive years since 2016, facing operational challenges. This study hopes to distinguish the key factors of the industry in the external environment in which the electricity business, fuel supply business, and information and communication business are located through the Five Forces Model analysis of Michael E. Porter (1979), and use Hamel and Prahalad’s “The Core Competence of the Corporation (1990)” published in Harvard Business Review to discuss whether the evolution of internal core resources and energy of The Chugoku Electric Power Co., Inc meets industry key factors or not. Later on, this study uses Bruce Henderson’s (1970) BCG matrix designed for Boston Consulting Group (BCG) to analyze relative condition and role positioning of each business, discussing the business combination of the case company, examining the competitive position and market attractiveness of the business to analyze the business operating strategy, and finally try to discuss the development of the growth strategy. The changes in the industrial environment affect the competitive strategy thinking of enterprises. This research hopes to examine the industrial situation and analyze the main competitors of The Chugoku Electric Power Co., Inc, arranging preparation for Taipower to face future market competition, and as a reference for digital transformation strategies. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/8139 |
DOI: | 10.6342/NTU202003910 |
Fulltext Rights: | 同意授權(全球公開) |
Appears in Collections: | 事業經營碩士在職學位學程 |
Files in This Item:
File | Size | Format | |
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U0001-1808202002413900.pdf | 2.3 MB | Adobe PDF | View/Open |
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