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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674| Title: | BanBan 營養棒企劃書 Business plan for BanBan nutrition snack bars |
| Authors: | Anastasiya Kurlenia 柯安娜 |
| Advisor: | 葛明伊(Miriam Garvi-Charles) |
| Keyword: | snack bars,business plan,Taiwan market,marketing strategy,market analysis, |
| Publication Year : | 2017 |
| Degree: | 碩士 |
| Abstract: | BanBan company and its brand of snack bars is new company from Taipei, Taiwan, which plans to start operation on January 2018. In the heart of business idea lies wish of two company owners to offer healthy and functional snacks which can improve consumers’ health, mood and overall life quality.
Based on analysis of latest snack market trends BanBan company see big potential for new business. Current business plan in addition to market analysis focus on two main parts: operation strategy and marketing plan for the beginning of company operation. In business plan as well provided financial projections for the first 5 years of operation and reviewed risks, related to business. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674 |
| DOI: | 10.6342/NTU201703647 |
| Fulltext Rights: | 同意授權(全球公開) |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-106-1.pdf | 1.95 MB | Adobe PDF | View/Open |
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