請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674| 標題: | BanBan 營養棒企劃書 Business plan for BanBan nutrition snack bars |
| 作者: | Anastasiya Kurlenia 柯安娜 |
| 指導教授: | 葛明伊(Miriam Garvi-Charles) |
| 關鍵字: | snack bars,business plan,Taiwan market,marketing strategy,market analysis, |
| 出版年 : | 2017 |
| 學位: | 碩士 |
| 摘要: | BanBan company and its brand of snack bars is new company from Taipei, Taiwan, which plans to start operation on January 2018. In the heart of business idea lies wish of two company owners to offer healthy and functional snacks which can improve consumers’ health, mood and overall life quality.
Based on analysis of latest snack market trends BanBan company see big potential for new business. Current business plan in addition to market analysis focus on two main parts: operation strategy and marketing plan for the beginning of company operation. In business plan as well provided financial projections for the first 5 years of operation and reviewed risks, related to business. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7674 |
| DOI: | 10.6342/NTU201703647 |
| 全文授權: | 同意授權(全球公開) |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf | 1.95 MB | Adobe PDF | 檢視/開啟 |
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