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標題: | 金融3.0下證券產業組織再造策略之個案研究 The Restructure Strategy of Securitites Industry under Band 3.0–A Case Study |
作者: | Fuh-Yu Huang 黃富裕 |
指導教授: | 李存修 |
關鍵字: | 五力分析,SWOT,證券商,財富管理, five forces analysis,SWOT,securities firms,wealth management, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | 一直以來傳統經紀業務是證券業者主要營業收入來源之一,由於全球經濟景氣成長趨緩、金融國際化、國內出口持續衰退、數位金融的發展、客戶需求的提高,使得證券商傳統經紀業務發展進入瓶頸,證券業的發展正面臨前所未有的挑戰。
如何在政策、行情、微利等不利因素,大環境不佳的情況下,有效地帶動營運績效,跳脫殺價競爭的紅海市場,尋求創新與轉型是證券商刻不容緩的事。證券商從傳統經紀業務模式轉向財富管理轉型,是企業在金融3.0的時代,打造一個創新的金融服務平台,這不僅是業務模式的轉型,也是後檯系統的重建和人力資源系統的再造。 在這過程中,證券業者應藉重國內外優秀財富管理經驗,結合國家政策發展和市場需求、掌握契機,積極促進多元化產品的銷售和發展,經由人力優化專業素養的提升,區別市場客戶提供差異化的服務,鞏固證券業在資本市場上的重要性,不斷提升證券商的核心競爭力。唯有創新及開放,才能創造證券業財富管理業務的未來。 It has always been the traditional brokerage business is one of the securities industry's main revenue source, due to the global economic boom slowdown, financial internationalization, domestic exports continued to decline, several financial development, customer demand increases, making the securities firm traditional brokerage business development into the bottlenecks, development of the securities industry is facing unprecedented challenges. How in the case of poor policies, market, profit and other unfavorable factors, the environment, the effective drive operational performance, escape price competition of the Red Sea market, search for innovation and transformation is an urgent matter of Securities Dealers. Securities firms move from traditional brokerage business model transformation of wealth management, corporate finance 3.0 era, to create an innovative financial services platform, which is not only the transformation of business models, as well as reconstruction and back-office systems reengineering HR system. In this process, the securities industry should draw on the outstanding wealth management experience, combined with the development of national policies and market demand, grasp the opportunity to actively promote the development and sales of diversified products, optimized to enhance professionalism through manpower market customers to provide differentiated difference service, the importance of the consolidation of the securities industry in the capital markets, securities firms and improve the core competitiveness. Only innovation and opening up the securities industry in order to create wealth management business in the future. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76633 |
DOI: | 10.6342/NTU201700088 |
全文授權: | 未授權 |
顯示於系所單位: | 財務金融組 |
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ntu-106-P03745011-1.pdf 目前未授權公開取用 | 5.71 MB | Adobe PDF |
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