Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74493| Title: | 如何將黃金零售業拓展至網路銷售平台 Expanding retail gold jewelry business to online platform |
| Authors: | Napin Pongmanavuth 符史萍 |
| Advisor: | 曹承礎(Seng-Cho Chou) |
| Keyword: | 黃金,網路銷售平台,零售業拓展, Gold,Jewelry,Gold retailer,Expansion,Online platform, |
| Publication Year : | 2021 |
| Degree: | 碩士 |
| Abstract: | This thesis is developed to plan the online platform expansion of the gold retailer business in Thailand. The study is included the company background, gold market environment factor analysis, competitor analysis, customer behavior, perception of the online gold business, operation plan, and financial analysis. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74493 |
| DOI: | 10.6342/NTU202100094 |
| Fulltext Rights: | 有償授權 |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-1901202117293700.pdf Restricted Access | 2.79 MB | Adobe PDF |
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