請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74493完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Napin Pongmanavuth | en |
| dc.contributor.author | 符史萍 | zh_TW |
| dc.date.accessioned | 2021-06-17T08:38:56Z | - |
| dc.date.available | 2021-02-22 | |
| dc.date.copyright | 2021-02-22 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-01-29 | |
| dc.identifier.citation | 1. Economy Factor Gold trade Association 2. Population https://www.worldometers.info/world-population/thailand-population/ 3. Age distribution https://www.indexmundi.com/thailand/age_structure.html 4. Law http://www.esg.co.th/helpdesk/hirepruchase.htm http://www.rd.go.th/publish/fileadmin/user_upload/ebook/ebook-gold.pdf https://www.goldtraders.or.th/downloads/amlo/AMLO-Gold.pdf https://docs.google.com/presentation/d/1vauuU41B3DfCGesjBj7ZzzKnc2gjXgAWKrpoYQO9I7o/htmlpresent 5. SME http://web.krisdika.go.th/data/law/law2/%CA58/%CA58-20-9999-update.pdf 6. Environment Factor https://www.earthworks.org/campaigns/no-dirty-gold/impacts/#:~:text=Gold%20mining%20is%20one%20of,health%20of%20people%20and%20ecosystems.https://pejournal.online/rcep-the-worlds-largest-commercial-agreement/ 7. Social Media KPI https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/ 8.Line Official Account https://lineforbusiness.com/th/ https://intbizth.com/line-official-account/ 9. Facebook Ads https://adespresso.com/blog/facebook-ads-cost/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74493 | - |
| dc.description.abstract | This thesis is developed to plan the online platform expansion of the gold retailer business in Thailand. The study is included the company background, gold market environment factor analysis, competitor analysis, customer behavior, perception of the online gold business, operation plan, and financial analysis. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T08:38:56Z (GMT). No. of bitstreams: 1 U0001-1901202117293700.pdf: 2858322 bytes, checksum: 1d0beadbb842426f8979a992c1ea60c7 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Table of Content i List of Figures iii List of Table iv 1. Executive Summary 1 2. Introduction and Background of the Company 2 2.1 Existing Operation and Product/Services 2 2.1.1 Product 2 2.1.2 Services 2 2.2 Current Resources and Capabilities 4 2.2.1 Organizational resources 4 2.2.2 Organizational capabilities 5 2.2.3 Industry Key Success Factor 5 2.3 Customer and Segmentation 5 3. Market Environment Analysis 6 3.1 Political Factor 6 3.2 Economic Factor 7 3.3 Social Factor 8 3.4 Technical Factor 11 3.5 Legal Factor 13 3.6 Environmental Factor 17 4. Competitor Analysis 17 4.1 Current Market Participant 17 4.2 Competitive Strategy Analysis 21 4.2.1 Appraising Company’s Resources and Capability 21 4.2.2 Developing Strategy Implication 23 4.3 SWOT Analysis 23 4.3.1 Strength 23 4.3.2 Weakness 24 4.3.3 Opportunity 25 4.3.4 Threat 26 5. Business Expansion Strategy 26 5.1 E-Commerce 26 5.1.1 Online Gold Saving Acknowledgment 27 5.1.2 Applying E-commerce to Expansion 31 6. Design and Development Plan 32 6.1 Preparation Phase 32 6.1.1 Facebook Platform 32 6.1.2 Line Platform 34 6.2 Implementation Phase 35 6.2.1 Facebook 35 6.2.2 Line 35 7. Financial Plan 35 7.1 Cost of social media Forecast 35 7.1.1 Facebook Expense 35 7.1.2 Line Expense 36 7.2 Projected Financial Performance 36 7.2.1 Growth by Profit Segment 37 7.2.2 Cost-Benefit from Social Commerce Activities 37 References 39 Appendixes 40 | |
| dc.language.iso | en | |
| dc.subject | 黃金 | zh_TW |
| dc.subject | 網路銷售平台 | zh_TW |
| dc.subject | 零售業拓展 | zh_TW |
| dc.subject | Gold | en |
| dc.subject | Jewelry | en |
| dc.subject | Gold retailer | en |
| dc.subject | Expansion | en |
| dc.subject | Online platform | en |
| dc.title | 如何將黃金零售業拓展至網路銷售平台 | zh_TW |
| dc.title | Expanding retail gold jewelry business to online platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),謝冠雄(Ed Hsieh) | |
| dc.subject.keyword | 黃金,網路銷售平台,零售業拓展, | zh_TW |
| dc.subject.keyword | Gold,Jewelry,Gold retailer,Expansion,Online platform, | en |
| dc.relation.page | 53 | |
| dc.identifier.doi | 10.6342/NTU202100094 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1901202117293700.pdf 未授權公開取用 | 2.79 MB | Adobe PDF |
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