英語敘事中隱喻之說服語言策略：以第二語言學習者為例

Abstract

敘事被定義為故事內容以及述說方式的結合(Ricoeur, 1984)，並且已成為一種溝通模式，透過敘事傳達議題、達到說服經常與隱喻法結合呈現，然而，隱喻法在說服敘事中的角色和功能並未被釐清。 本研究以語料出發，並決定採用Su (2000)以及Ahrens (2002)所提出的隱喻映照理論，就實體（entity）、性質（quality）、功能（function）三層面檢視所收集到的隱喻敘事，進而辨認敘事所對應的概念隱喻，研究結果有三項發現，(一)敘事內容推進多以賴實體（entity）呈現；(二)隱喻敘事可透過檢視敘事結構、並行像是三組詞(hendiatris)和感官描述(imagery)的說故事技巧達到說服增進；(三) 就實體（entity）、性質（quality）、功能（function）三層面檢視隱喻映照目前已足夠支持隱喻敘事的語料分析。透過以上分析，本研究得以釐清敘事中，隱喻作為說服語言策略的角色和功能。

A narrative, defined as the content of a story and the form of telling (Ricoeur, 1984), has been recognized as a mode of communication. Delivering issues and attaining persuasion through narratives have also been frequently observed integrating with metaphor. However, this prevalence has not yet been clearly and sufficiently investigated with the roles and functions of metaphor in persuasion tasks. To clarify, we adopted the mapping principle proposed by Su (2000) and Ahrens (2002) to analyze the mapping and what gets mapped in the collected metaphorical narratives through the data-driven approach. After the tokens of entities, qualities and functions were examined, the conceptual metaphors were then identified accordingly. The results showed that the content transformation mainly relied on a high number of entities. Also, persuasion in metaphorical narratives could be reinforced by viewing narrative structures as a reference and considering the co-occurrence of storytelling strategies like hendiatris and imagery. The investigation of the mappings in metaphorical narratives further validates the applicability of the mapping principle of entities, qualities and functions. To conclude, the research elucidates how and why metaphor is adopted in narratives, and how persuasion could be reinforced.