概論宏達電和三星領導人與其對企業發展影響性

Abstract

智慧型手機已成現代人不可或缺的隨身工具之一，正當智慧型手機帶來的變革仍方興未艾，一家長期為國際大廠代工手持裝置的台灣品牌代工廠宏達電已經看到了潛在商機，它協助微軟設計出全世界第一款以視窗為作業系統的3G智慧型手機，隨後開發了全世界第一隻套用谷歌安卓系統的智慧型手機。很快的，宏達電在世界各地擴增市佔率，尤其是北美市場。 然而，它的市佔率與營收在2011年快速地攀向巔峰後滑落，於2013年，甚至陷入虧損．而它全球智慧型手機銷量到2017年，已經衰退至與剛起步時差不多。究竟是什麼原因，讓宏達電於智慧型手機市場有如曇花一現？有人認為，產品策略是它最大的敗筆，也有人批評它的併購策略毫無頭緒，另外又有人指出，它的供應鏈管理有極大的問題。本文專注於探討宏達電的企業領導人，及其對企業發展的影響性。現有文獻或報導中，關於其企業管理及領導人的探討仍有限。本文也以其市場競爭對手之一的三星之企業領導人作為參照，比較兩者領導風格，以及此異同是否與兩家公司之市場發展性具高度關聯性。 本論文中以理論觀點為分析架構，探討因人格特質與專業訓練造成的不同領導風格，與其員工向心力，和企業發展與經營成效之間的關係。本文也套用理論模式來進一步解釋為何這樣的關係在企業內部為環環相扣。

This study discusses the leadership behind HTC’s market schemes, along with a comparison drawn from the leadership of one of its major competitors in the smartphone market, Samsung. Smartphone has become an indispensable item a person carries with him or her in everyday life. It has extended the function of a phone from simply talking to numerous applications. Witnessing this mobile revolution and the tremendous growth potential it could bring, a Taiwanese company, HTC, grabbed the opportunity thanks to its technology prowess and solid business partnership with some of the most prominent technology companies in the world, and became one of the pioneers in the smartphone market. However, the triumphant stride fails to last long. The company’s smartphone unit sales skyrocketed in 2010 with a staggering annual growth of 546.67% YoY. Nonetheless, the figure had dropped by nearly 40% within a few years and back to where it was in 2010, even slightly lower. This work focuses on the leadership behind HTC's strategic decisions and seeks to explore if such leadership style is common or even an underlying issue among large Taiwanese technology firms. This work attempts to identify the possible correlation among the leadership of HTC as well as Samsung, the behavior response of employees from such leadership, and results of the organizational performance through theoretical framework. It also sought to offer some explanation for such relationship and the consequence it brought with application of some of the other leadership theoretical models.