請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72307完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-Wei Lin) | |
| dc.contributor.author | Shan-Jung Cheng | en |
| dc.contributor.author | 鄭善容 | zh_TW |
| dc.date.accessioned | 2021-06-17T06:34:32Z | - |
| dc.date.available | 2018-08-20 | |
| dc.date.copyright | 2018-08-20 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-16 | |
| dc.identifier.citation | 1. Baladi, Joseph (2011), “The Brutal Truth about Asian Branding – And How to Break the Vicious Circle”. John Wiley & Sons (Asia) Pte. Ltd.
2. Bhatt, P.R. (2013), “HTC Corporation: A Different Kind of Leadership of Cher Wang”. South Asian Journal of Business and Management Cases 3. Bonnington, Christina (2013), “Samsung’s Scattershot Product Strategy Explained”. Wired.com 4. Boxall, Andy (2013), “HTC Executives Leave as Company Woes Continue (Updated)”. Digitaltrends.com 5. Duffy, M. K., Ganster, D., & Pagon, M. (2002), “Social Undermining in the Workplace”. Academy of Management Journal 6. Erez & Judge; Judge & Bono, 2001 (2001), “Core Self-Evaluations and Job and Life Satisfaction: The Role of Self-Concordance and Goal Attainment”. Journal of Applied Psychology 7. George, Jennifer M., Jones, Gareth R. (2012), “Understanding and Managing Organizational Behavior”. Sixth Edition, Pearson Education Limited. 8. Gold, Michael (2013), “Taiwan Branding Stymied by Its Success at Making Others' Gadgets”. Reuters.com 9. Hamilton, Brian (2014), “Watch Out For The Five Hazards Of Growing Too Quickly”. Forbes.com 10. Hogan, Robert, Benson, Michael J. (2009), “Personality, Leadership, and Globalization: Linking Personality to Global Organizational Effectiveness”. Emeraldinsight.com 11. Kao, Hsin (2006), “The Relationship between Leadership Style & Demographic Characteristics of Taiwanese Executives”. International Business & Economics Research Journal 12. Kim, Yon-se (2012), “Lee’s Leadership, Innovative Thinking behind Samsung’s 25 years of Growth”. Koreaherald.com 13. Kovach, Steve (2013), HTC Says Its Next Phone Is Delayed Because It’s No Longer A “Tier One” Customer“”. Businessinsider.com 14. Lee, Andrew Joongi (2016), “Creating Spontaneity: The Evolution of the Samsung Group Under Lee Kun-Hee”. Wesleyan University Publication 15. Lidow, Derek (2016), “Why Two-Thirds of the Fastest-Growing Companies Fail”. Fortune.com 16. Molen, Brad (2014), “In and Out: a Look at HTC's Two-Year Executive Exodus”. Engadget.com 17. Olson, Matthew S., Bever, Derek van, Verry, Seth (2008), “When Growth Stalls”. Harvard Business Review 18. Peterson, Mumford, Borman, Jeanneret, & Fleishman (1999), “The Occupation Information Network (O*NET)”. American Psychology Association 19. Recklies, Dagmar (2015), “Market Segmentation – Why is it Important?” Themanager.org 20. Sherman, Joshua (2015), “How HTC Went from Smartphone Trailblazer to Barely Breathing”. Digitaltrends.com. 21. Velazco, Chris (2013), “How Samsung Got Big”. Techcrunch.com 22. Warren, Tom (2013), “HTC's Biggest Problem is CEO Peter Chou, Say Insiders”. Theverge.com 23. Yerram, Siddarth (2013), “Insider Story: Steve Jobs of Taiwanese Mobile Giant HTC, Is Playing To Be Evil ?” Dazeinfo.com 24. “Transformational Leadership”. Langston.edu 25. “Key Leadership Theories: Helping identify Areas to Improve Your Leadership Skills”. Educational-business-articles.com 26. “Dunham and Pierce's Leadership Process Model - Taking an Intelligent, Long-Term Approach to Leadership”. Iran-doc.com 27. 林俊劭 (2013), “一張薪資表，破解宏達電高層出走秘密” 。商業週刊 28. 鄭志凱 (2017), “思考 5 個問題，台灣企業也可打造世界級品牌”。科技新報 29. 曾仁凱 (2013), “華碩跨界整合，要贏在起跑點”。 Udn.com | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72307 | - |
| dc.description.abstract | 智慧型手機已成現代人不可或缺的隨身工具之一，正當智慧型手機帶來的變革仍方興未艾，一家長期為國際大廠代工手持裝置的台灣品牌代工廠宏達電已經看到了潛在商機，它協助微軟設計出全世界第一款以視窗為作業系統的3G智慧型手機，隨後開發了全世界第一隻套用谷歌安卓系統的智慧型手機。很快的，宏達電在世界各地擴增市佔率，尤其是北美市場。
然而，它的市佔率與營收在2011年快速地攀向巔峰後滑落，於2013年，甚至陷入虧損．而它全球智慧型手機銷量到2017年，已經衰退至與剛起步時差不多。究竟是什麼原因，讓宏達電於智慧型手機市場有如曇花一現？有人認為，產品策略是它最大的敗筆，也有人批評它的併購策略毫無頭緒，另外又有人指出，它的供應鏈管理有極大的問題。本文專注於探討宏達電的企業領導人，及其對企業發展的影響性。現有文獻或報導中，關於其企業管理及領導人的探討仍有限。本文也以其市場競爭對手之一的三星之企業領導人作為參照，比較兩者領導風格，以及此異同是否與兩家公司之市場發展性具高度關聯性。 本論文中以理論觀點為分析架構，探討因人格特質與專業訓練造成的不同領導風格，與其員工向心力，和企業發展與經營成效之間的關係。本文也套用理論模式來進一步解釋為何這樣的關係在企業內部為環環相扣。 | zh_TW |
| dc.description.abstract | This study discusses the leadership behind HTC’s market schemes, along with a comparison drawn from the leadership of one of its major competitors in the smartphone market, Samsung. Smartphone has become an indispensable item a person carries with him or her in everyday life. It has extended the function of a phone from simply talking to numerous applications. Witnessing this mobile revolution and the tremendous growth potential it could bring, a Taiwanese company, HTC, grabbed the opportunity thanks to its technology prowess and solid business partnership with some of the most prominent technology companies in the world, and became one of the pioneers in the smartphone market.
However, the triumphant stride fails to last long. The company’s smartphone unit sales skyrocketed in 2010 with a staggering annual growth of 546.67% YoY. Nonetheless, the figure had dropped by nearly 40% within a few years and back to where it was in 2010, even slightly lower. This work focuses on the leadership behind HTC's strategic decisions and seeks to explore if such leadership style is common or even an underlying issue among large Taiwanese technology firms. This work attempts to identify the possible correlation among the leadership of HTC as well as Samsung, the behavior response of employees from such leadership, and results of the organizational performance through theoretical framework. It also sought to offer some explanation for such relationship and the consequence it brought with application of some of the other leadership theoretical models. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T06:34:32Z (GMT). No. of bitstreams: 1 ntu-107-R03749023-1.pdf: 1933479 bytes, checksum: 8df46114222156c2bd64ed2e0451b4d6 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 國立台灣大學碩士學位論文口試委員審定書…………………………………………i
ACKNOWLEDGEMENT………………………………………………………………ii 中文摘要………………………………………………………………………………..iv ABSTRACT……………………………………………………………………………..v TABLE OF CONTENTS……………………………………………………………….vii LIST OF TABLES………………………………………………………………………ix LIST OF FIGURES………………………………………………………………….x CHAPTER 1. INTRODUCTION………………………………………………………..1 1.1 Motivation and Objective of Study………………………………………………….1 CHAPTER 2. OVERVIEW OF HTC…………………………………………………...3 2.1 Brief Introduction of HTC…………………………………………………………...3 2.2 The Company’s Meteoric Rise and Fall……………………………………………..4 CHAPTER 3. OVERVIEW OF SMARTPHONE MARKET AND ITS CURRENT LANDSCAPE……………………………………………………………………………8 3.1 Overall TAM and Growth…………………………………………………………...8 3.1.1 Surge in Android Devices……………………………………………………10 3.2. Change of the Competitive Market Landscape in Terms of Fragmentation, Player and Regional Growth……………………………………………………………...11 3.3 Current Market Landscape by Player………………………………………………12 3.4 Salient Rivalry – Samsung…………………………………………………………14 CHAPTER 4. DISCUSSION OF A FEW OF HTC’S STRATEGIC MISSTEPS, VERSUS SAMSUNG’S STRATEGIC TRIUMPHS………………………………….17 4.1 HTC’s Strategic Missteps?........................................................................................17 4.2 Samsung’s Strategic Triumphs?................................................................................19 CHAPTER 5. DISCUSSION OF PETER CHOU AND LEE KUN-HEE’S LEADERSHIP USING THEORETICAL FRAMEWORK………………....................24 5.1 Sketch of Peter Chou……………………………………………………………….24 5.2 Sketch of Lee Kun-Hee…………………………………………………………….25 5.3 Definition of Leadership …………………………………………………………26 5.4 Trait Theories and Behavior Theories of Leadership ……………...........................27 5.5 Examine Chou and Lee’s Leadership Using Traits and Behavior Theories………..28 5.5.1 A Collaborative Leadership Example from Cisco Systems’ CEO John Chambers…………………………………………………………………...31 5.5.2 Leadership Process Model……………………………………………………34 5.5.3 Leadership Value Chain……………………………………………………...35 5.6 Linking Personality to Global Organizational Effectiveness………………………39 5.7 Examine Chou and Lee’s Leadership Based on Hogan and Benson’s Personality and Leadership Competencies, and Transformational Leadership…………………44 5.8 Some Common Traits or Skills Found in Different Leadership Theories…………50 5.9 A Different Example – Apple’s Former CEO Steve Jobs………………………….51 CHAPTER 6. CONCLUSTIONS AND SUGGESTIONS…………………………….52 6.1 Conclusions………………………………………………………………………...52 6.2 Research Limitation and Future Work……………………………………………..53 6.3 Suggestions…………………………………………………………………………54 6.4 Takeaways………………………………………………………………………….59 REFERENCE…………………………………………………………………………..63 APPENDIX…………………………………………………………………………….67 | |
| dc.language.iso | en | |
| dc.subject | 宏達電 | zh_TW |
| dc.subject | 三星 | zh_TW |
| dc.subject | 競爭策略 | zh_TW |
| dc.subject | 產品區隔 | zh_TW |
| dc.subject | 企業領導人 | zh_TW |
| dc.subject | 人格特質 | zh_TW |
| dc.subject | 行為領導 | zh_TW |
| dc.subject | 變革型領導 | zh_TW |
| dc.subject | 組織經營效率 | zh_TW |
| dc.subject | Transformational Leadership | en |
| dc.subject | HTC | en |
| dc.subject | Samsung | en |
| dc.subject | Smartphone | en |
| dc.subject | Competitive Strategy | en |
| dc.subject | Leadership Process Model | en |
| dc.subject | Personality | en |
| dc.subject | Product Positioning | en |
| dc.subject | Differentiation | en |
| dc.subject | Leadership | en |
| dc.subject | Organizational Effectiveness | en |
| dc.subject | Trait Theories | en |
| dc.subject | Behavior Leadership | en |
| dc.title | 概論宏達電和三星領導人與其對企業發展影響性 | zh_TW |
| dc.title | A Discussion of Leadership behind HTC's Market Success and Failure - also in contrast with that of Samsung's | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張竹萱(Chu-Hsuan Chang),黃承祖(Chen-Zu Huang) | |
| dc.subject.keyword | 宏達電,三星,競爭策略,產品區隔,企業領導人,人格特質,行為領導,變革型領導,組織經營效率, | zh_TW |
| dc.subject.keyword | HTC,Samsung,Smartphone,Competitive Strategy,Product Positioning,Differentiation,Leadership,Trait Theories,Behavior Leadership,Leadership Process Model,Transformational Leadership,Personality,Organizational Effectiveness, | en |
| dc.relation.page | 69 | |
| dc.identifier.doi | 10.6342/NTU201803642 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-08-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-107-1.pdf 未授權公開取用 | 1.89 MB | Adobe PDF |
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