共享市場的新商業模式（之研究）

Abstract

共享市場的新商業模式（之研究）

In times of growing minimalism, trends in digitalization and urbanization ownership becomes less important; today it is experiences that shape the millennial generations’ consumer behavior. To this, SHAREDUP serves to connect users to buy less and share more in all phases of their lives. Whether it is traveling, hosting an event or trying a new hobby, the value maximization of the items and experiences is the focus. Through our app and platform, people are able to share their items of rare use but high residual value with those around them, allowing them to earn a side-income from otherwise dormant items losing value and collecting dust. On the other hand, renters can borrow these items to fulfill any last-minute plans or try many items without committing to a purchase. Items in the creative hobbies such as cameras, drones or sounds systems are prone to rare, highly specific use but a high initial purchase cost. With SHAREDUP, that is no longer a problem, photographers can try as many lenses as they need, travellers can try new sports on the road and families can share their home-goods and toys for kids. Based on the key values of convenience and trust, we connect people and provide a quality assurance, delivery and many other services to ensure a high level of transparency. The following business plan elaborates further on the potential in the market and why SHAREDUP is in a unique position to take this from idea to concept to growth. For this, we are following the lean concept to adapt to user feedback and the market needs while equally employing elements of gamification and O2O strategies to build not only a platform, but a community that has potential to develop horizontally and vertically in the future. With out platform, we aim to change the way people consume, in a connected, sustainable and valuable way.