請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70416完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng Cho Chou) | |
| dc.contributor.author | Lara Sophie Marie Rudolph | en |
| dc.contributor.author | 陸索菲 | zh_TW |
| dc.date.accessioned | 2021-06-17T04:27:43Z | - |
| dc.date.available | 2020-09-29 | |
| dc.date.copyright | 2020-09-29 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-31 | |
| dc.identifier.citation | i. “2010 Taiwan Census.” 2010 Population and Housing Census, census.dgbas.gov.tw/PHC2010/english/rehome.htm. ii. “Business Insurance Cost: How Much Is It?” TrustedChoice.com, www.trustedchoice.com/business-insurance/compare-coverage/cost/. iii. “Buy. Sell. Rent.” Fat Llama, fatllama.com/. iv. Consultants, Healy. “Taiwan Company Setup, Set up a Business in Taiwan.” Healy Consultants, www.healyconsultants.com/taiwan-company-registration/setup-llc/. v. “Country.” AVPN, avpn.asia/si-landscape/country/taiwan/#sdgDashboard. vi. Directory of Taiwan. “Insurance Companies.” Directory of Taiwan, www.taiwannews.com.tw/guide/category/Insurance%20Companies?lang=english. vii. “Fat Llama.” Crunchbase, www.crunchbase.com/organization/fat-lama#section-overview. viii. “How Much Does It Cost To Develop An App in 2020.” MLSDev, mlsdev.com/blog/how-much-does-it-cost-to-build-a-website. ix. “How Much Should a Website Cost in 2020?” How Much Should a Website Cost? (The Official 2020 Guide), www.webfx.com/How-much-should-web-site-cost.html. x. “How to Outsource Web Development.” MLSDev, mlsdev.com/blog/how-to-outsource-web-development. xi. “Https://Report.twnic.tw/2018/TWNIC_TaiwanInternetReport_2018_EN.Pdf.” Taiwan Network Information Center, 2019. xii. “Huren Bij De Buren.” Peerby, www.peerby.com/one. xiii. “The Life Insurance Association of the Republic of China nbsp; -Member Companies of LIA.” ROC, www.lia-roc.org.tw/other/companye.htm. xiv. Machado, Vanessa, et al. “Digital 2019: Global Internet Use Accelerates.” We Are Social, 30 Jan. 2019, wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates. xv. “Pineapple Web (+ Reviews 2020).” Sortlist, www.sortlist.com/agency/pineapple-web. xvi. “Rent Everything You Need.” Gaifong, www.gaifongapp.com/. xvii. Saleh, Khalid. “The Average Website Conversion Rate by Industry (Updated by 2020).” Invesp, 23 Apr. 2020, www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/. xviii. Samurai, and Marketing Samurai. “How To Win The Hearts And Trust Of Taiwanese Consumers.” Info Cubic Japan Blog, 16 Oct. 2019, www.infocubic.co.jp/en/blog/taiwan/how-to-win-the-hearts-and-trust-of-taiwanese-consumers/. xix. Sedaghat, Lillygol. “Taiwan's Circular Economy: A Model for Global Sustainability?” The News Lens International Edition, The News Lens International Edition, 6 Dec. 2018, international.thenewslens.com/article/109601. xx. Sky, Open. “Calculating Recurring Revenue Metrics for Subscription Based Business Models.” Medium, Medium, 16 Jan. 2017, medium.com/@OpenSkyIncubator/calculating-recurring-revenue-metrics-for-subscription-based-business-models-785801cf453. xxi. Su, Sonia, et al. “Sharing Economy Association Launches in Taiwan.” Taiwan Business TOPICS, 21 Aug. 2018, topics.amcham.com.tw/2018/08/sharing-economy-association-launches-in-taiwan/. xxii. “Taiwan E-Commerce.” Export.gov, www.export.gov/apex/article2?id=Taiwan-ecommerce. xxiii. Taiwanese Market : Consumer, import-export.societegenerale.fr/en/country/taiwan/market-consumer. xxiv. Tuovila, Alicia. “General and Administrative Expense (G amp;A).” Investopedia, Investopedia, 29 Jan. 2020, www.investopedia.com/terms/g/general-and-administrative-expenses.asp. xxv. “投資臺灣入口網 Invest Taiwan_Business in Taiwan_Introduction of Taiwan Tax System_Profit-Seeking Enterprise Income Tax.” 投資臺灣入口網 Invest Taiwan, investtaiwan.nat.gov.tw/showPage?lang=eng amp;search=55. xxvi. “綠界科技 ECPay - 第三方支付領導品牌.” ECPay, www.ecpay.com.tw/. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70416 | - |
| dc.description.abstract | 共享市場的新商業模式（之研究） | zh_TW |
| dc.description.abstract | In times of growing minimalism, trends in digitalization and urbanization ownership becomes less important; today it is experiences that shape the millennial generations’ consumer behavior. To this, SHAREDUP serves to connect users to buy less and share more in all phases of their lives. Whether it is traveling, hosting an event or trying a new hobby, the value maximization of the items and experiences is the focus. Through our app and platform, people are able to share their items of rare use but high residual value with those around them, allowing them to earn a side-income from otherwise dormant items losing value and collecting dust. On the other hand, renters can borrow these items to fulfill any last-minute plans or try many items without committing to a purchase. Items in the creative hobbies such as cameras, drones or sounds systems are prone to rare, highly specific use but a high initial purchase cost. With SHAREDUP, that is no longer a problem, photographers can try as many lenses as they need, travellers can try new sports on the road and families can share their home-goods and toys for kids. Based on the key values of convenience and trust, we connect people and provide a quality assurance, delivery and many other services to ensure a high level of transparency. The following business plan elaborates further on the potential in the market and why SHAREDUP is in a unique position to take this from idea to concept to growth. For this, we are following the lean concept to adapt to user feedback and the market needs while equally employing elements of gamification and O2O strategies to build not only a platform, but a community that has potential to develop horizontally and vertically in the future. With out platform, we aim to change the way people consume, in a connected, sustainable and valuable way. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T04:27:43Z (GMT). No. of bitstreams: 1 U0001-0807202011364200.pdf: 3652978 bytes, checksum: 82ababc5fa83fc110067ae09a03ca94f (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | I. OVERVIEW 1 A. The Team 1 B. Legal Considerations 2 C. Mission 2 D. Vision 3 E. Business Concept 3 II. Industry Analysis 6 A. Industries 6 B. Global Trends 8 C. Local Market Trends 9 D. Pestel Analysis 10 III. Products and Services 13 A. Business Model Canvas 14 B. SWOT ANALYSIS 18 C. Key Differentiators 20 IV. Market Analysis 22 A. Position and Opportunities 22 B. Competitive Analysis 24 V. Marketing Strategy 28 A. Target Customer Persona 28 B. Product 32 C. Price 36 D. Place 37 E. Promotion 37 F. Marketing Campaign 40 VI. OPERATIONS PLAN 43 A. App Web Design 43 B. Lean Business Model Iterations Product 43 C. Lean Business Model Iterations Service 44 D. Partnerships with Service Providers 45 E. Organizational Structure and Growth 46 VII. FINANCIAL PLAN 47 A. Key Assumptions 47 B. Projected Revenues 49 C. Cash Balance and Burn Rate 52 D. Breakeven Analysis 52 VIII. Milestones Future Outlook 54 APPENDIX 56 REFERENCES 65 | |
| dc.language.iso | en | |
| dc.title | 共享市場的新商業模式（之研究） | zh_TW |
| dc.title | Sharedup - A P2P Marketplace | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),盧信銘 (Hsin-Min Lu) | |
| dc.subject.keyword | 共享經濟,新商業模式, | zh_TW |
| dc.subject.keyword | Shared Economy,Marketplace, | en |
| dc.relation.page | 68 | |
| dc.identifier.doi | 10.6342/NTU202001382 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-07-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0807202011364200.pdf 目前未授權公開取用 | 3.57 MB | Adobe PDF |
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