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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70221
標題: | 消費者食安風險認知、製茶廠安全驗證意願:
兩篇臺灣實證研究論文集 Two Empirical Studies on Food Safety Issues:Consumers’ Risk Perception of Food Safety & Tea Factories’ Willingness to Accept Safety Certification |
作者: | Jian-In Wu 吳建瑛 |
指導教授: | 王俊豪(Jiun-Hao Wang) |
關鍵字: | 食品安全,風險認知,風險溝通,風險管理,安全驗證,茶廠, food safety,risk perception,risk communication,risk management,certification,tea factory, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 近年來台灣食安事件層出不窮,喚醒民眾對食安議題的重視。本論文研究可分為兩個主要部分,與食品安全實證性研究主題相關。第一部分是比較台灣民眾不同食安事件的風險認知,本文利用中央研究院「台灣社會變遷基本調查計畫」第六期第四次問卷風險社會組的調查資料,並透過描述性統計分析、獨立樣本T檢定、單因數變異數分析、卡方檢定以及二元羅吉斯迴歸進行資料分析。研究結果發現,消費者對於動物用藥 (如賀爾蒙、瘦肉精)的擔心程度最高,其次是重金屬汙染和塑化劑。研究分析顯示女性和老年人認為食物風險高於男性和青少年,此外,風險管理和來源單位信任度是預測食安風險認知的重要因素。另外,茶與台灣人的生活密不可分,且台灣經濟上扮演很重要的角色,但茶安風暴不斷爆發,讓台灣茶形象受損。因此本論文第二部分是探討台灣製茶廠安全驗證採用意願之實證研究,以台灣主要製茶廠商為研究對象,在不同的安全驗證中願意採行主要因素,並利用性統計分析、獨立樣本T檢定、單因數變異數分析、卡方檢定以及二元羅吉斯迴歸進行資料分析。實證結果顯示: (1) 空間分佈與申請安全認證有顯著相關;(2) 製茶廠申請安全認證的主要原因有兩個:一是提高品質和安全,二是提升品牌形象;(3) 茶葉平均數量以及平均價格與申請HACCP 和 ISO有顯著差異。 In Taiwan, food safety problems have occurred frequently over past years, causing great concern for the public. This thesis includes two food safety related topics. The first part of this thesis is to analyze and compare worry about the different food safety events and investigating any possible factors differences. The data used in this study was drawn from the Taiwan Social Change Survey of recently formed newly risk society in 2013, which included 1,808 respondents using descriptive statistics, ANOVA, chi-square test, T-Test and Binary Logistic Regression analysis. The results found that the most important food risk issue that consumer worry about was veterinary medicinal products and the secondary important issue was heavy metal pollution and plasticizer. The analysis also shows that females and the elderly perceive higher levels of food risk. In addition, risk management and source credibility were the significant factors to forecast the level of concern about food risk.The goal of the second part is to research tea factories' willingness to adopt the safety certification. This study used a Questionnaire survey, chi-square test, T-Test, ANOVA and Binary Logistic Regression analysis methods to investigate the study target of the tea factories in Taiwan, which included 1,243 respondents. The results show that spatial values are significantly related to obtaining safety certifications. Additionally, there are two main reasons for obtaining security certification: first, improve quality and safety, and second is improve the image of the brand. Lastly, achieve significant differences between HACCP or ISO and the average product and price. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70221 |
DOI: | 10.6342/NTU201803531 |
全文授權: | 有償授權 |
顯示於系所單位: | 生物產業傳播暨發展學系 |
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