兒童英語學習網站新市場拓展計畫

Abstract

過去五十年間國際貿易的發達，尤其十年前網路開始蓬勃發展，讓英語慢慢變成一種不同語言的民族溝通時的共通語言。到了現在，英語不但已經逐漸成為一種國際語言，更是職場中或貿易上不可或缺的一種語言了。而台灣也於2005年小學開始實施英語教育，政府規定小學3年級一星期要有2節英語課。因為英文的普及與國家教育政策促使家長提前讓小孩接觸英文教育。希望小孩不會輸在起跑點。這個產品的主要目標為3~8歲學齡前的小朋友。台灣目前學齡前的小孩約有185,000萬人.

Due to five decades of international trade development, especial ten years ago the network began to flourish; English gradually become the common language among different language of national communication. Up to now, not only English has gradually become an international language, it is an indispensable language in the workplace or trade market. From year 2005, Taiwan's primary schools include English learning as a subject of second language. Government regulations that start from third grade, two English classes a week is a must. Because of the popularity of the English and the national education policy, it changes children’s learning behavior. Many parents want their children to win at the starting point; they want their children expose to English as early as possible. Most parents hope learning English just like learning native language and it could be fun and easy for their children. ABCmouse.tw is very different from those existing products on the market. It is the most comprehensive children’s English learning site in the world, and it will put children on the path to an excellent ability to speak and understand English.